Platform Activation Director

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. Comcast Australia is growing and we’re looking for exceptional talent to support our FreeWheel customers. FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels.

Job Description

We are looking for a dynamic, results-oriented professional with a deep passion for programmatic advertising and Connected TV to join our team. In this pivotal role, you will be responsible for driving revenue growth by promoting premium inventory, cultivating strong relationships with buy-side partners, and delivering strategic insights that enhance platform performance.

You will own and grow relationships with DSPs, SSPs, and key agency stakeholders, engaging programmatic, activation, planning, and investment teams to unlock new opportunities. This role requires a consultative approach, a strong understanding of the ad tech ecosystem (particularly SSP/DSP environments), and the ability to influence programmatic buying decisions.

Collaboration is key, you’ll work closely with global stakeholders, account management, solutions engineering, and consulting teams to maximize revenue potential. The ideal candidate is a self-starter who thrives in a fast-paced environment, takes ownership of growth goals, and consistently delivers on client revenue expectations.

This role is perfect for someone with a passion for programmatic advertising technology, market innovation, driving business growth and who has expertise navigating the agencies and the ad tech ecosystem.

Core Responsibilities

• Build strong relationships with buy-side stakeholders to understand their SSP platform needs, inventory requirements, and supply KPIs.

• Promote premium inventory and key publisher offerings to DSPs, agencies, and trading desks.

• Develop deep expertise in Comcast’s FreeWheel platform and clearly articulate solutions to its customers.

• Champion the platform capabilities and value proposition across buy-side segments.

• Capture and relay feedback on DSP usage, platform performance, and inventory quality to inform product and sales strategies.

• Lead strategic business reviews with key buyers to uncover growth opportunities and resolve challenges.

• Drive revenue through the setup and activation of programmatic deals  through collaboration with Publisher Account teams to tailor inventory solutions that meet buyer needs and enhance campaign performance.

• Act as a subject matter expert in programmatic buying, with a focus on CTV inventory curation and activation.

• Represent Comcast and its businesses at industry events and conferences to build relationships and stay ahead of market trends.

Preferred Qualifications:

• 8+ years of sales experience in ad-tech, specifically SSPs, DSPs, ad exchanges brands and ad agencies

• Programmatic and CTV experience required

• Supply-side platform (SSP) or exchange experience strongly preferred.

• Excellent communication skills, both verbal and written, and a meticulous attention to detail

• Self-motivated with high energy and a willingness to learn and adapt.

• Strong organizational skills

• Entrepreneurial spirit, with the ability to wear many hats and a strong desire to build something great.

• Ability to multitask, work independently, and thrive in a fast-paced environment.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Respect and promote inclusion & diversity.

• Do what's right for each other, our customers, investors and our communities 

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +