Associate Creative Director, Integrated Campaign

What You'll Do

Strategic Creative Leadership

• Campaign Architecture:Design and oversee integrated creative strategies that connect our three core brands across all marketing touchpoints, from product demos and sales presentations to trade shows and digital campaigns

• Creative Vision Translation:Partner with the Executive Creative Director to translate high-level brand strategies into executable creative concepts that work seamlessly across linear, digital, social, experiential, and B2B channels

• Cross-Platform Storytelling:Ensure creative consistency and narrative coherence when prospectsencounterour brands across multiple touchpoints, creating a unified brand experience that drives engagement and conversion

• Innovation Leadership:Stay ahead of industry trends andemergingtechnologies, bringing fresh perspectives to advertising technology storytelling and pioneering creative approaches that set industry standards

Cross-Functional Collaboration & Team Leadership

• Creative Team Integration:Work closely with our Design, Copy, Video, and Project Management team to elevate creative output across all disciplines

• Mentorship & Development:Guide team members in conceptual thinking, working with the writing team to translate copy from content creation to campaign storytelling, supporting designers in creating work that ladders up to bigger creative ideas and leading the video team as theyintegratefully fleshed out campaigns into video assets that support greater business initiatives. 

• Production Partnership:Ensure video content supports integrated campaign concepts while respecting production workflows and team dynamics

• Stakeholder Alignment:Present creative concepts and campaign strategies to senior leadership, ensuring creative work supports overall businessobjectivesand revenue goals

Campaign Development & Execution

• Concept Development:Lead the conceptualization of breakthrough creative campaigns that generate industry attention and drive measurable business results

• Creative Quality Assurance:Establishand maintain creative standards across all deliverables, ensuring every piece of work from email campaigns to keynote presentations reflects our premium brand positioning

• Project Orchestration:Work with Project Management toestablishcreative milestones, review processes, and quality gates that ensuretimelydelivery without compromising creative excellence

• Performance Integration:Leverage data insights and performance metrics to inform creative decisions,optimizingcampaigns for both engagement and conversion

What You Bring

Creative Leadership Experience

• 8+ yearsin creative leadership roles with proven experience managing integrated, multi-platform campaigns

• Portfolio of award-winning workdemonstrating ability to create breakthrough creative that drives business results

• Team collaborationexpertisewith experience mentoring creative talent and working across diverse creative disciplines (design, copy, video, experiential)

• Strategic thinkingwith ability to translate businessobjectivesinto compelling creative concepts

Technical & Industry Knowledge

• Cross-platformexpertisein creating cohesive campaigns across digital, social, traditional, experiential, and B2B channels

• Production knowledgeunderstanding design processes, video production, copyrighting, timelines, and project management workflows

• B2B marketing experienceparticularly in technology, media, or advertising industries

• Performance marketingunderstanding of how creative decisions impact engagement, conversion, and ROI

Core Competencies

• Creative Vision:Ability to see the big picture and connect creative dots across multiple touchpoints and brand stories

• Collaborative Leadership:Proventrack recordof elevating team performance through mentorship and strategic guidance

• Communication Excellence:Strong presentation skills with ability to sell creative concepts to senior leadership and cross-functional partners

• Adaptability:Comfort with ambiguity and ability to work in a fast-paced, evolving industry environment

• Quality Focus:Relentless commitment to creative excellence with ability tomaintainhigh standardsacross multiple concurrent projects

Why This Role Matters

This position is critical to Comcast Advertising's mission to drive the innovation,streamingand advertising industry forward. As the Associate Creative Director, Integrated Campaigns, you will:

• Shape Industry Narrative:Help define how advertising technology companies communicate their value in an evolving media landscape

• Build Creative Infrastructure:Establishcreative processes and standards that support our ambitious growth goals

• Develop Talent:Mentor and guide a team of creative professionals, building the next generation of advertising technology storytellers

• Drive Innovation:Pioneernew approachesto B2B creative thatbreak throughin crowded technology markets