VP, Corporate Partnerships Activation

Comcast Spectacor is a leading sports and entertainment company with a diverse portfolio including the National Hockey League’s Philadelphia Flyers, the National Lacrosse League’s Philadelphia Wings, the award-winning Xfinity Mobile Arena, and the worldclass esports franchise, T1 Entertainment & Sports. Headquartered in Philadelphia, Comcast Spectacor has more than 50 years of experience, with a proven track record of cultivating championship teams, managing worldclass venues, and promoting vibrant communities. Comcast Spectacor is part of Comcast Corporation, a global media and technology company that operates Comcast Cable, NBCUniversal, and Sky.

Job Summary

The Vice President of Corporate Partnerships Activation is a senior executive responsible for leading the strategic planning, execution, and evaluation of all sponsorship activation efforts for Comcast Spectacor’s sports and entertainment portfolio including the Philadelphia Flyers (NHL), Xfinity Mobile Arena, Stateside Live! entertainment district, and the Philadelphia Wings (NLL). This role ensures that brand partners derive maximum value from their investments, aligning with the organization’s goals and fan engagement strategies. The ideal candidate brings a deep understanding of brand marketing, fan engagement, sports sponsorships, and integrated marketing campaigns.

Job Description

Key Responsibilities:

• Lead the development and execution of sponsorship activation strategies for all corporate partners.
• Serve as the senior liaison between internal teams, department employees and key sponsor accounts to ensure all activations align with contractual obligations and brand objectives.
• Collaborate closely with sales, marketing, content, game-day operations, community relations, and digital teams to deliver fully integrated programs.
• Ensure seamless delivery of activations during live events, including managing budgets, timelines, and vendor relationships.
• Oversee the planning and implementation of on-site, digital, broadcast, and experiential activations.
• Innovate and drive new experiential concepts that maximize sponsor visibility and fan engagement.
• Define KPIs and oversee the reporting of performance metrics to evaluate the success and ROI of all activations.
•  Prepare and present post-activation recaps and performance summaries for partners.
• Lead, mentor, and grow a high-performing sponsorship activation team.
• Allocate resources efficiently and oversee day-to-day team functions, ensuring delivery excellence and continuous improvement.
• Act as a trusted partner to brand clients, ensuring long-term satisfaction and renewal of sponsorship agreements.
• Proactively identify upsell or cross-sell opportunities within existing partner relationships.

Qualifications:

•  10+ years of relevant experience in sponsorship activation, brand partnerships, or sports marketing, including at least 3–5 years in a leadership role.
• Proven track record of managing high-profile sponsorship programs in the sports, entertainment, or lifestyle sectors.
• Deep understanding of integrated marketing, fan engagement, and experiential strategies.
• Strong leadership and team development skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects with competing deadlines.
• Experience with CRM, project management tools, and performance analytics platforms.
• Background working with major leagues (NFL, NBA, MLB, NHL, MLS) or large sports properties/events.
• Agency experience or prior role managing a portfolio of diverse brand partners.
• Experience in managing and tracking activation budgets.
• Must be creative, well-organized, possess a strong work ethic and a desire and willingness to learn and pursue excellence.
• Must have experience in managing others within corporate partnerships activation, with the ability to provide performance reviews and help others meet their career goals.   
• Ability to work nights, weekends, and holidays.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Leadership; Vendor Relationships; Marketing

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

15 Years +