Sr. Specialist, Creative, Experiential and Event Playbooks

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Specialist, Brand Partnership Engagement will support our growing portfolio of creative toolkits and experiential / event marketing initiatives across sports, entertainment, and community platforms. This role plays a key part in delivering best‑in‑class event experiences, supporting our Event Center of Excellence, and driving innovative digital fan engagement, growth, retention and lead‑generation efforts. The ideal candidate is detail‑oriented, creative, collaborative, and energized by fast‑paced, high‑visibility work.

Job Description

Key Responsibilities

Event Support & Execution

• Support planning, logistics, and on‑site execution for national and regional events, including sports partnerships, community activations, and retail experiences.
• Manage event asset coordination, vendor communication, and pre‑event readiness to ensure seamless delivery.
• Track event performance, KPIs, and post‑event reporting to inform continuous improvement.

Event Center of Excellence (COE)

• Contribute to the development and maintenance of event playbooks, toolkits, templates, and best practices.
• Help streamline processes and operational workflows to ensure consistency and scalability across markets.
• Support internal training and knowledge‑sharing sessions for cross‑functional teams and field partners.

Creative & Experiential Support

• Assist in the development of creative assets, messaging, and experiential elements for mid to large sized partnership events.
• Coordinate with internal creative teams and agency partners to deliver compelling, brand‑aligned content.
• Support on site activations, hospitality experiences, and fan‑facing engagements.

Digital Fan Engagement & Lead Generation

• Help operationalize digital engagement tactics that enhance event experiences, including NFC journeys, sweepstakes, mobile content, and interactive fan tools.
• Partner with growth teams to ensure lead‑gen flows are optimized and compliant.

Qualifications

• 2–4 years of experience in marketing, events, partnerships, or related fields.
• Strong project management and organizational skills with the ability to juggle multiple priorities.
• Experience supporting creative development and working with agencies or internal creative teams.
• Familiarity with digital engagement tools or lead‑generation tactics is a plus.
• Excellent communication skills and a collaborative, solutions‑oriented mindset.
• Passion for sports, entertainment, and experiential marketing.

Core Responsibilities

• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Marketing; Marketing Programs; Marketing Materials; Collaborating; Marketing Initiatives

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years