Sr. Manager, Media Strategy & Planning

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Reporting to the Senior Director, Media Strategy & Planning, this role will help oversee media strategy and activation connected to Xfinity’s Partnerships/Sponsorships. This includes but not limited to the Olympics, NASCAR, Gaming, NBA/WNBA and other professional sports league or entertainment properties. The role will also partner with the Paid Social team to develop and continuously evolve our Creator strategy. The Senior Manager will help manage specific Creator campaigns to raise awareness and consideration for the brand as well as drive innovation and growth in our media tactics with the ultimate goal of driving demand for our products and services.

Job Description

Core Responsibilities

• Work collaboratively with cross-functional teams to maximize partnership amplification opportunities aligned with company and business objectives, including IMC, Partnerships, PR, Internal Comms, etc.
• Manage day-to-day relationships with key partners, ensuring alignment on goals, deliverables, and performance metrics.
• Partner closely with IMC and Partnerships teams to ensure coordination of media with creative efforts, content and experiential marketing to maximize impact.
• Lead and manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.
• Develop and refine comprehensive Creator strategies aligned with overall marketing objectives and brand goals with an eye towards driving direct demand.
• Continuously analyze and optimize media strategies based on performance data, market trends, and emerging platforms.
• Manage project execution, including integrated sponsorships and content development across TV, Digital, Social, Print, Events, and other emerging and interactive platforms.
• Lead the development and execution of Creator-driven campaigns, from concept to execution and analysis.
• Work closely with our media agency and outside partners to negotiate, plan and execute media elements tied to Partnerships/Sponsorships
• Execute against plans based on consumer insights, audience segments, business and brand objectives to deliver cross platform media strategies throughout the consumer journey.
• Bring creativity and ideation capabilities to drive unique consumer engagement strategies
• Stay abreast of innovation and changes taking place in the media space and proactively bring opportunities forward
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
• Other duties and responsibilities as assigned

Skills:

• Must have experience working in media buying and media strategy across traditional and digital channels
• Able to work cross functionally with both internal and external teams
• Excellent analytical, quantitative, organizational and prioritization skills
• Consistent exercise of independent judgment and discretion in matters of significance
• Must be innovative, proactive and a strong team player
• Work well under pressure and tight deadlines
• Proven track record of successfully managing large-scale initiatives from conception to completion
• Strong ability to communicate findings clearly and concisely through narrative-driven presentations and effective data visualizations to executives and decision-makers
• Strategic and solution-focused mindset, with a proven ability to analyze problems and develop effective solutions
• Resourceful self-starter with a proven ability to take initiative, make decisions, and adapt to diverse management styles
• Capable of transforming raw data into meaningful and impactful recommendations
• Proficient in PowerPoint and Excel and building presentation decks

Education:

• Bachelor's Degree
• While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relative Work Experience

• 7 - 10 years

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Proactive Approach; Media Strategies; Collaboration; Business Objectives

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years