Sr Manager, Audience Strategy & Enablement-Xumo

Xumo, a joint venture between Comcast and Charter Communications, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast’s global entertainment platform, Xumo devices feature a world-class user interface with universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service offering hundreds of linear channels and on-demand options. Xumo Enterprise provides tools and services for content creators, distributors, and advertisers to make FAST content more accessible.

Job Summary

We are seeking a dynamic and collaborative individual to help drive efforts around our emerging Xumo Identity Platform. This individual will act as the primary point person for the platform, driving its adoption and integration across the organization to deliver deeper audience insights and enable more effective targeting. This role sits at the intersection of data, ad sales, marketing, product, and revenue strategy. The ideal candidate will have a deep understanding of audience segmentation, targeting, and a proven track record of translating data into actionable strategies that improve engagement and revenue outcomes. Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. Powered by Comcast’s global technology platform, Xumo devices and services feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search, and for partners to meaningfully connect and engage with millions of consumers.

Job Description

Core Responsibilities

• Serve as the business lead and organizational owner of the Xumo Identity Platform
• Work closely with ad sales, editorial, marketing, content, product, and technology teams to integrate audience segmentation models into the broader analytics functions, enhancing the understanding of audiences
• Draft and manage requirements and other supporting business documentation
• Define and execute the roadmap for leveraging the platform across teams and business units
• Develop and refine audience segmentation strategies to support personalization, targeting, and campaign effectiveness
• Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases
• Establish processes and best practices for segment governance, audience taxonomy, and performance tracking
• Advocate for data-driven decision making across the organization by evangelizing the platform’s capabilities and insights
• Track performance and ROI of targeted campaigns
• Stay up-to-date on industry trends and best practices in data backed audience development and segmentation
• Other duties and responsibilities as assigned
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Additional Information:

• Position is office based in Philadelphia, PA or Irvine, CA - 4 days/week & 1 day remote
• Experience with Tableau & SQL a plus

Minimum Requirements:

• Proven expertise in developing and implementing custom audience segmentation using demographic, behavioral, and product usage data.
• Understanding of data governance and global data privacy regulations, ensuring compliance across audience data strategies.
• Experience in digital advertising
• Outstanding collaboration and partnering abilities (though without direct decision authority over other functional areas), and capable of building trust and relationships up and down the organization
• Ability to work effectively at various levels of organization
• Strong written and verbal communication skills
• Responds constructively to new demands, priorities, or challenges.
• Ability to handle multiple competing priorities in a fast-paced environment.
• Demonstrated ability to drive large-scale transformation within a complex organization

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Stakeholder Relationship Management; Marketing Campaigns; Revenue Driven; Audience Segmentation; Customer Segmentation Analysis; Targeted Advertising

Salary:

Pay Range: This job can be performed in California with a Pay Range of $136,765.25 - $214,472.78

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years