Sr. Manager, Advanced Campaign Solution Design

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We are seeking a highly specialized Senior Manager of Advanced Campaign Solution Design to join our Marketing Technology (MarTech) team. This role is ideal for someone with deep experience designing and supporting delivery of omni-channel marketing campaigns at scale within complex enterprise environments. The successful candidate will possess a strong understanding of the end-to-end campaign development lifecycle, including requirements gathering, solution architecture, data flow design, and activation across digital and traditional channels. This is a high-impact role where you’ll help transform how we engage customers across channels—designing solutions that scale, resonate, and drive business growth. You’ll work in a collaborative environment with talented professionals passionate about delivering best-in-class customer experiences. This individual will work cross-functionally across Marketing, Product, Engineering, Martech, and Data Science teams to translate business goals into orchestrated, data-driven journeys. Mastery of tools such as Adobe Experience Platform (AEP), Adobe Campaign, and Adobe Journey Optimizer (AJO) is essential to designing scalable solutions that drive impactful customer experiences.

Job Description

Core Responsibilities

• Lead the design and delivery of advanced omni-channel campaign solutionsthat enable real-time, data-driven customer engagement across email, push, SMS, in-app, direct mail, and digital media channels.
• Collaborate with cross-functional teams—including Marketing, Product Management, Data Science, Martech, Engineering, and Business Stakeholders—to gather campaign requirements, define technical strategy, and ensure alignment with enterprise objectives.
• Understand the business and translate business needs into technical deliverables, including defining approaches, solution architectures, data flow diagrams, and API documentation, with a focus on delivering measurable marketing outcomes.
• Architect solutions using Adobe Experience Cloud tools, including AEP’s Real-Time CDP capabilities, Adobe Journey Optimizer for journey orchestration, and Adobe Campaign for execution—leveraging segmentation, personalization, event-based triggers, and campaign logic.
• Own the full campaign development lifecycle—from scoping and planning through build, QA, deployment, and ongoing optimization—ensuring solutions are scalable, reusable, and aligned with marketing strategies.
• Perform technical assessments, such as build vs. buy analysis, cost/benefit evaluations, and solution feasibility studies, in collaboration with Product and Engineering.
• Drive operational excellence by creating reusable campaign components, establishing campaign architecture standards, and ensuring integration across customer data platforms and marketing activation tools.
• Mentor and guide team on campaign solution best practices, tooling capabilities, and emerging trends in omni-channel campaign design and marketing technology.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Qualifications:

• Bachelor’s degree in Marketing Technology, Engineering, Computer Science, or a related field 
• 6+ years of experience designing and implementing complex omni-channel marketing campaigns in large-scale B2C enterprises 
• Proven experience working across teams including Marketing, Product, Engineering, Data Science, and Martech to deliver orchestrated customer journeys 
• Strong expertise in Adobe Experience Platform (AEP), Adobe Campaign (Classic or Standard), and Adobe Journey Optimizer (AJO) 
• Hands-on experience with customer segmentation, journey orchestration, real-time decisioning, and campaign analytics 
• Ability to manage multiple high-visibility, multi-million-dollar initiatives simultaneously 
• Experience with Agile methodologies and campaign development lifecycle management 
• Proficiency in authoring architectural diagrams, user stories, technical documentation, and API contracts 
• Strong leadership and stakeholder management skills 

Preferred Qualifications:

• Adobe certifications in AEP, Campaign, or Journey Optimizer 
• Experience with real-time data streaming platforms and customer journey analytics 
• Familiarity with integrating business intelligence and predictive models into marketing activation workflows 
• Background in telecom, media, or similarly complex and highly regulated industries 
• Exposure to advanced decisioning platforms or CDPs outside of Adobe (e.g., Pega, Salesforce Marketing Cloud, Braze, etc.) 

#EBICareers

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Leadership; Strategic Thinking; Communication

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years