Sr. Analyst, Media Strategy

Core Responsibilities

• Partner with the Sr. Manager and agency to translate business goals into actionable media strategies across digital channels (display, OLV, CTV, paid search, paid social, and audio).

• Support the development of mediaobjectives, strategies, and full-funnelcampaigns to drive awareness, demand, and leads for the business.

• Help manage day-to-day agency relationships to ensure campaigns launch on time, within budget, and are aligned to business priorities.

• Track budgets, pacing, and campaign deliverables to ensure flawless execution.

• Monitor reporting dashboards and provide campaign level insights to optimize tactics.

• Provide subject matter expertise to influence key internal and external stakeholders such as partner agencies, cross-functional teams, and executive leadership.

• Work with agency to conduct competitive research, audience analysis, and channel performance deep dives to inform campaign planning.

• Partner with cross-functional teams,such as Brand Marketing, Organic Social, Marketing Analytics, and Content, to ensure coordination of media with creative efforts and broader marketing activity.

• QA media plans, trafficking, and creative to ensure accuracy before launch.

• Identify opportunities to test new tactics, audiences, and platforms.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, Business, or related field

• 3-5 years of experience in media planning, digital marketing, or advertising (agency or client-side; agency experience a plus)

• Hands-on experience with paid media channels such as display, video, paid search, and paid social

• Strong understanding of media metrics (CTR, CPC, CPL, ROAS, etc.) and how they ladder to business goals

• Ability to analyze performance data, extract insights, and translate into optimization recommendations

• Solid knowledge of Google Analytics

• Familiarity with marketing attribution and reporting dashboards(Looker, Tableau, MCI)preferred

• Strong understanding of digital media’s role in lead generation

• Self-starter who can manage multiple projects simultaneously and adapt to shifting priorities

• Ability to work cross-functionally with teams in multiple locations

• Strong interpersonal and written communication skills

• Proficiency in Microsoft Office, experience with Excel required

• Strong presentation skills

• B2B marketing experience a plus

• Curious and proactive, with a desire to test and learn