Specialist, Loyalty Communications

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Job Summary

The Specialist, Engagement Communications supports the planning, execution, and optimization of customer facing communications that drive awareness, engagement, and value perception for Xfinity loyalty and engagement initiatives within the residential customer base. In this role, you will assist with the day to day execution of Membership and Engagement communications, helping translate cross functional inputs into clear, customer centric messaging across multiple digital channels. Working closely with the Senior Manager, Loyalty Communications, you will support the development and execution of multi touch communication plans, coordinate with creative and operational partners, and ensure communications are delivered accurately, on time, and on brand. This role is well suited for someone early in their marketing or communications career who is highly organized, detail oriented, eager to learn, and passionate about customer engagement, lifecycle communications, and digital marketing.

Job Description

Why This Role

This role offers hands‑on exposure to customer engagement and loyalty communications at scale, with opportunities to learn how data, messaging, and execution come together to improve customer experience. It is an excellent foundation for career growth in lifecycle marketing, engagement strategy, digital communications, CX, or marketing operations.

Key Responsibilities

Campaign & Communication Execution

• Support the execution of Membership and Engagement communications across multiple digital channels, including email, Xfinity app, push notifications, SMS, and .com experiences.
• Assist with implementing multi‑touch communication plans that meet engagement and messaging goals.
• Help ensure communications are deployed accurately, on schedule, and aligned with brand and messaging standards.

Planning & Cross‑Functional Coordination

• Collect, organize, and summarize inputs from cross‑functional partners (marketing, creative, operations, analytics) to support communication planning.
• Assist in drafting creative briefs, content outlines, and execution details under the guidance of senior team members.
• Maintain clear documentation to support communication workflows and alignment.

Quality & Documentation

• Proofread messaging, creative assets, and execution details to ensure accuracy, consistency, and brand alignment.
• Maintain organized documentation including:
  • Briefs
  • Timelines
  • Launch calendars
  • Trackers and status updates
• Support smooth handoffs between planning, creative, and execution teams.

Performance Support & Reporting

• Assist with monitoring campaign performance and compiling basic metrics and learnings for post‑campaign recaps.
• Help prepare simple summaries, recaps, or slides to share results and updates with cross‑functional partners.
• Support continuous improvement by capturing learnings and best practices.

Collaboration & Development

• Collaborate closely with the Senior Manager, Loyalty Communications and broader cross‑functional teams.
• Build foundational skills in lifecycle marketing, engagement communications, and customer‑centric messaging.
• Actively seek feedback, apply learnings, and continuously build marketing and communications expertise.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent internship or early‑career experience.
• Strong written communication skills with a high degree of attention to detail.
• Interest in customer communications, marketing, loyalty, or engagement programs.
• Strong organizational skills and ability to manage multiple tasks with guidance in a fast‑paced environment.
• Comfort receiving feedback and making revisions based on direction.
• Strong collaboration skills and a positive, learning‑oriented mindset.
• Ability to apply brand voice, tone, and messaging frameworks consistently across channels
• Sound judgment in identifying messaging risks, inconsistencies, and opportunities to improve engagement
• Strong instinct for evaluating communications from the customer’s perspective to ensure clarity, relevance, and value

Must-Have Skills

• Marketing and Campaign Management
• Data Analysis and Optimization
• Ability to apply brand voice, tone, and messaging frameworks consistently across channels
• Sound judgment in identifying messaging risks, inconsistencies, and opportunities to improve engagement
• Strong instinct for evaluating communications from the customer’s perspective to ensure clarity, relevance, and value
• Strong Attention to Detail
• Collaboration
• Ownership and Judgement

Preferred Qualifications

• Familiarity with digital marketing or communication channels such as:
  • Email marketing
  • Mobile apps
  • Websites (.com)
  • Push notifications or SMS
  • Direct Mail
• Experience with academic projects, internships, or early career roles involving communications, marketing, or content coordination.
• Customer Loyalty Program Experience
• Net Promoter Score (NPS) 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Customer Experience (CX); Critical Judgement; Customer Loyalty; Digital Marketing Campaigns; Data Analysis; Brand Communications; Team Collaboration

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years