Senior Manager, Brand Partnership Engagement

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Manager, Brand Partnership Engagement is a visionary leader responsible for shaping and executing immersive brand experiences that captivate audiences and drive emotional engagement. This role sits at the intersection of strategy, creativity, and execution—tasked with bringing the brand to life through live events, partnerships, and cultural activations that resonate deeply with consumers. Reporting to the Executive Director, Brand Partnership Engagement, this position will partner with key business leads and cross functional partners to prioritize MDU [B2C and B2B], University, Multicultural and Network Expansion engagement and activation planning to drive retention and growth. You will support the development of a national experiential roadmap and collaborate cross-functionally to ensure every touchpoint reflects the brand’s voice and values. From ideation to execution, you’ll oversee high-impact initiatives that generate memorability, foster community, and convert engagement into growth and loyalty. This role requires a blend of strategic thinking, creative storytelling, and executional excellence. You’ll be expected to stay ahead of cultural trends, identify opportunities for brand amplification, and deliver experiences that are not only memorable but measurable. Candidate must possess strong accountability and resolution, great attention to detail and work well in a fast-paced environment. Must have a strategic marketing communications foundation that ensures insight, consistency and clarity of brand voice and messaging to ensure highly performing creative and experiential output. Key skills needed include planning and organizing, working within a multi-faceted team, managing agency partners and creative/strategic acumen. Marketing experience a must, advertising agency experience preferred.

Job Description

Core Responsibilities

Experiential Strategy and Leadership

• Develop and execute the annual experiential marketing roadmap across national and regional markets for key business priorities. 
• Align experiential efforts with broader brand, marketing, and growth goals. 
• Partner with Regional event teams to ensure strategic alignment and cohesive execution. 

Creative Concepting and Brand Storytelling

• Ideate high-impact activations that are product and experience led and support larger brand voice and platform. 
• Ensure authentic, memorable and unexpected experiences across every interaction. 
• Collaborate with Brand, MarCom, Social, Media, PR and more for strategic and creative alignment. 
• Leverage cultural trends and seasonal moments for relevance. 

Execution and Operational Oversight

• Oversee end-to-end execution of activations ensuring brand consistency. 
• Manage budgets, timelines, and multiple agency partners. 
• Create cost efficiencies with increased Region alignment on experiences, assets and toolkits. 
• Serve as on-site lead for major events. 

Cross-Channel Integration and Amplification

• Partner with the Go to Market team to ensure business prioritization alignment. 
• Partner with social and content teams to amplify activations and drive earned media and influencer engagement. 
• Align with Sales and Retail teams to support conversion efforts. 
• Drive quality lead generation for increased growth attribution across multiple lifecycle tactics. 
• Build and manage a digital fan engagement platform by passion/audience. 

Performance Tracking and Optimization

• Define KPIs and analyze ROI: interactions, lead generation, connects, and engagement value. 
• Continuously improve processes, agency relationships, and creative strategies. 

Required Qualifications

• 7-10 years of marketing experience.  
• Proven success in leading large-scale brand activations. 
• Experience managing cross-functional teams. 
• Strong skills in creative development, event production, and agency management. 
• Strategic thinker with a passion for brand storytelling and consumer engagement. 
• Highly organized, attention to detail and budget conscious. 
• Excellent interpersonal, presentation and written communication skills. 
• Ability to juggle multiple projects simultaneously. 
• Excellent problem solving and decision-making skills. 
• Willingness to travel as needed. 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Performance Tracking; Performance Optimizations; Brand Storytelling; Creative Concepts; Operational Execution; Cross-Functional Integration; Strategic Leadership

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years