Senior Analyst, Paid Search

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. This role will be with Comcast’s Media Strategy team supporting Xfinity’s Residential objectives through management of its Paid Search accounts. It is an entrepreneurial, fast growing team with high impact and significant exposure across the organization. We are looking for a senior paid search analyst who is excited to help support the larger paid search business to consumer program.

Job Description

Core Responsibilities

• Drive overall paid search program tactics to achieve business goals by performing daily account management in conjunction with paid search vendor.
• Grow revenue and profitability through assigned campaigns and projects.
• Work with merchandising and other teams to correctly market all products in the target geographies.
• Develop ad copy and traffic keywords/URLs to search engines (Google, Bing)
• Execute day to day optimizations including negative keywords, bid changes, testing, reporting
• Find, build and test new campaigns and ideas on a continuous basis
• Maintain up-to-date knowledge of best practices, strategies, and latest developments in paid search.
• Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance performance.
• Communicate effectively and efficiently via phone, email and direct contact. 
• Continually monitor and evaluate search results and search performance across the major search channels
• Build daily/weekly/monthly SEM reporting
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Education and Experience

• Education Level - Bachelor's Degree or higher
• Field of Study – Bachelor’s degree in marketing/advertising, statistics, mathematics, business, or related field
• Years’ Experience – Generally requires 3-4 years of related experience

Other Specific Skills

• Advanced Knowledge of paid search best practices, bid management tools such as SA360, Marin, Google or Kenshoo. Reporting platforms such as Adobe Omniture a plus
• Expert-level competence in the core MS Office suite, particularly MS Excel (formulas, functions, charts, and pivot tables) and PowerPoint.
• Ability to handle and prioritize multiple projects while maintaining acute attention to detail in a fast-moving environment.
• Skilled at developing strong relationships with team members, and cross-functional partners across the organization.
• Ability to logically translate and present analytical insights to key stakeholders.
• Hard-working, willing to learn, and eager to be part of an enthusiastic team.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Campaign Development; Collaboration; Paid Search Strategy; Paid Search Campaign Management; Analytics

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years