Senior Analyst, Digital Experience

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

This role focuses on analyzing and improving the company’s digital visibility, influence, and performance across web, social, and emerging generative AI platforms. The position is data-driven and insight-oriented, leveraging web analytics, SEO principles, and digital engagement data to understand how the company shows up in search engines, generative AI tools, forums, and social channels. The role partners closely with digital, marketing, and experience teams to translate insights into actionable recommendations that inform content strategy, digital experiences, and optimization efforts. While direct AI experience is not required, familiarity with how generative AI surfaces and ranks information is a plus. The individual brings a strong analytical mindset, communicates insights clearly to digitally savvy stakeholders, and collaborates effectively across teams. This role is on-site in Philadelphia, PA.

Job Description

Core Responsibilities

• Analyzes how the company’s brand, content, and messaging appear across web platforms, social channels, forums, and generative AI tools to assess visibility, sentiment, and influence.
• Leverages web analytics, SEO data, and engagement metrics to understand how frequently and in what context content is being surfaced by search engines and AI-powered tools.
• Develops insights and recommendations to help improve digital presence, credibility, and influence, with a focus on how ranking algorithms and AI retrieval models prioritize content.
• Evaluates trends and patterns in digital behavior to inform the design and optimization of customer and user experiences.
• Partners with internal digital, marketing, and content teams to translate data findings into clear, actionable insights and optimization strategies.
• Builds and delivers dashboards, reports, and visualizations that communicate performance, trends, and opportunities to teams with strong digital expertise.
• Supports experimentation and continuous improvement by defining success metrics and measuring the impact of content, channel, and experience changes over time.
• Collaborates across teams and with assisted partners to gather inputs, align on goals, and ensure insights are shared and applied effectively.
• Applies a structured, analytical approach to problem-solving while balancing qualitative and quantitative insights.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Required Skills & Experience

• Strong analytical mindset with experience interpreting large or complex datasets.
• Background in web analytics, SEO, or digital performance measurement.
• Ability to clearly present insights and recommendations to digitally experienced stakeholders.
• Excellent collaboration and communication skills, including the ability to work across teams and synthesize partner input.
• Comfortable working independently, prioritizing work, and serving as a resource for others.

Tools & Technologies

• Data visualization and reporting tools such as Tableau or Looker
• Advanced Excel skills
• Web analytics platforms such as Adobe Analytics, Google Analytics, or similar
• Familiarity with SEO tools and methodologies
• Exposure to AI tools and generative AI platforms is a plus, but not required

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Customer Experience (CX); Ideation; Customer Care; Customer Service Operations; Business; Design; Meeting Goals

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years