Product Commercialization Manager, Audience Addressable and Ad Products

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Product Commercialization Manager, Audience Addressable and Ad Products role is an exciting new role on the Product Commercialization team at Effectv. The role is responsible for ensuring client-facing product offerings from Effectv are packaged, launched, and scaled to deliver the best outcomes for our clients, and the Effectv business. In particular, this role will focus on leading go-to-market efforts for Comcast Advertising’s Audience Addressable and Streaming product portfolio. This individual contributor role will be an important cross-functional partner within all stages of the product lifecycle – from opportunity evaluation through product launch. The ideal candidate will work with members of our Product commercialization team, Product Mgmt. team, Sales Development, ePMO, and Comcast Advertising teams to help us scale the best products for our clients.

Job Description

Core Responsibilities

• • Supports and executes annual commercialization plan to drive demand and growth for Comcast Advertising’sAudience Addressable and Streaming product portfolio

  • Build go-to-market strategies for Comcast Advertising products which result in positive outcomes for Comcast Advertising and clients alike

  • Serve as key liaison between product management, sales, product marketing, operations and customer success teams for specified products and help orchestrate actions to support product launch and scale efforts including sales enablement,, operations alignment, and customer success

  • Define and measure success metrics and KPIs for product launches and product scale efforts – including measurement of adoption, revenue growth, and customer satisfaction 

  • Support advertising product commercialization initiatives including audience addressable solutions

  • Build commercial opportunity assessments for new product initiatives, working closely with cross-functional partners

  • Internalizes and represents the Voice of the customer throughout the product lifecycle.

  • Performs competitive analysis and conducts market research for adproducts such as Audience Addressable and 1st party audience activation solutions.

  • Teams with product development to deliver high quality products on time.

  • Participates in the strategic planning for enhancements to product content, pricing, packaging and features.

  • Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks. Concisely communicate trends, opportunities and risks, develop and defend POV for product features/benefits.

  • Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).

  • Consistent exercise of independent judgment and discretion in matters of significance.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Strategic Planning; Product Commercialization; Product Management; Results-Oriented; Communication

Salary:

Pay Range: This job can be performed in Colorado, and New York City with a Pay Range of $100,884.39 - $181,591.91

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +, 5-7 Years, 2-5 Years, 0-2 Years, 15 Years +, 7-10 Years