Manager, Xfinity Mobile, Integrated Marketing Communications

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Job Summary

The Manager, Xfinity Mobile, Integrated Marketing Communications will be part of the Xfinity Consumer Services IMC team and will lead the development and execution of customer and prospect messaging for Xfinity Mobile. This role shifts from an acquisition-only focus to driving engagement and conversion through integrated communications across the customer lifecycle. In addition, this position owns Original Equipment Manufacturer (OEM) relationships and manages advertising initiatives across the company for those partners, ensuring alignment with Xfinity Mobile’s brand and business objectives. Reporting to the Director, Customer Integrated Marketing Communications, this role will oversee creative development and campaign execution across multiple channels including broadcast, digital, social, and print while ensuring consistency, quality, and strategic alignment. The ideal candidate will demonstrate strong strategic thinking, creative acumen, and the ability to manage complex projects and partnerships in a fast-paced environment.

Job Description

Core Responsibilities

• Develop and execute integrated marketing campaigns focused on customer and prospect messaging for Xfinity Mobile, ensuring alignment with business priorities and lifecycle strategies
• Own and manage OEM partner relationships, serving as the primary liaison for advertising initiatives and ensuring compliance with partner requirements and brand standards
• Lead creative development across all channels (broadcast, digital, social, print) in collaboration with internal teams and external agencies
• Create comprehensive campaign briefs rooted in research, insights, and proven go-to-market strategies
• Manage timelines, budgets, and deliverables for all campaigns, ensuring flawless execution and adherence to business objectives
• Collaborate with internal stakeholders, including legal, product, and divisional teams, to ensure campaign compliance and integration
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization
• Oversee budget-related activities, including purchase orders and financial tracking
• Exercise independent judgment and discretion in matters of significance
• Take on additional projects as needed
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Requirements

• Proven experience in leading integrated marketing campaigns and managing complex projects
• Strong understanding of broadcast and digital production processes
• Expertise in digital marketing, audience segmentation, and social media strategies
• Exceptional organizational skills and attention to detail
• Excellent problem-solving, negotiation, and decision-making abilities
• Strong written and verbal communication skills, including presentation capabilities
• Ability to build and maintain strong relationships with internal teams and external partners
• Agency management experience
• Analytical and quantitative skills for campaign performance evaluation
• Proficiency in Microsoft Office Suite
• Ability to thrive under pressure and meet tight deadlines

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Campaign Development; Collaboration; Collaborating; Agency Management; Marketing Communications (MarCom)

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years