Manager, Editorial Strategy

Core Responsibilities

Influencer Strategy & Execution

• Develop and execute field-level influencer strategies that support Comcast’s brand goals and local market priorities.

• Identify, recruit, and manage relationships with regional influencers, advocates, and content creators.

• Coordinate influencer campaigns—briefing, deliverables, tracking, compensation, and reporting—to maximize impact.

• Monitor influencer performance and provide optimization recommendations to increase reach, engagement, and ROI.

Editorial Content & Storytelling

• Lead editorial planning for local markets—ideating, coordinating, and curating stories that resonate locally.

• Work with content and creative teams to develop editorial assets (written, visual, video) for field distribution.

• Ensure consistency in brand voice, messaging, and style while allowing for regional adaptation.

• Oversee the content calendar for local markets in support of campaigns, regional priorities, and local stories.

Collaboration & Amplification

• Partner with field communications teams to integrate influencer and editorial content into broader campaigns.

• Align influencer and editorial work with paid, earned, and owned content channels for amplification.

• Train and support field comms teams in leveraging influencer content and editorial assets in local markets.

Measurement & Optimization

• Define KPIs for influencer and editorial programs (engagement, reach, conversions, content performance).

• Track performance, derive insights, and provide recommendations to improve future campaigns.

• Report results and learnings to leadership and stakeholders to inform strategy adjustments.

Governance & Compliance

• Ensure influencer contracts, disclosures, and content adhere to legal, regulatory, and brand guidelines.

• Oversee editorial review processes, approvals, and alignment with brand standards.

• Monitor for reputational risk and manage escalation procedures as necessary.

Other Responsibilities

• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience).

• 5+ years of experience in influencer marketing, editorial content, or communications roles.

• Proven ability to manage influencer programs and editorial strategies within a large enterprise.

• Strong storytelling, editorial judgment, and content development skills.

• Excellent relationship-building and project management skills.

• Experience tracking metrics and using analytics to improve content/influencer programs.

Preferred:

• Experience in regional or field models, working with local markets or geographic segmentation.

• Familiarity with influencer platforms, content management systems, or digital editorial tools.

• Knowledge of FTC influencer rules, disclosures, and brand safety practices.

• Experience working in media, telecommunications, or consumer brands.