Manager, Brand Identity

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Brand Strategy team’s mission is to build the Xfinity brand through brand strategy, identity, positioning, messaging, and planning. We ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners, and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications. The Manager of Brand Identity and Design will support best-in-class development, implementation, and governance of the Xfinity brand and design across all teams and touchpoints. This role will be responsible for owning, and implementing the Xfinity visual identity through product support, marketing communications, and all brand identity extensions, including animation, sonic, and environmental branding as well as key marketing and campaign design. The ideal candidate will be a creative thinker, a self-starter, and an excellent communicator driven by a genuine curiosity and passion for building brands people love. This role is onsite 4 days a week, 5 as needed.

Job Description

Core Responsibilities

• Responsible for supporting the Xfinity visual identity, including maintenance of Brand Guidelines and all of Xfinity’s foundational brand assets including logos, color, typography, iconography, photography, sonic identity, and all brand identity extensions  
• Partner with teams across the organization to develop toolkits and guidelines with associated assets 
• Partner with marketing partners to outline guidelines and toolkits for key campaigns and moments  
• Extend and evangelize Xfinity’s brand personality, including developing an evolved guidelines to drive clear, consistent, and distinctive communications across touchpoints  
• Support brief and production planning for all brand Photoshoots, including development and maintenance of all Photography assets
• Drive brand alignment with marketing agencies, internal design teams, sales, product, and executive leadership to champion on-brand executions  
• Steward visual identity evolution for priority channels and customer touchpoints – partnership, signage, Retail, customer communications, etc. 
• Translate Visual Identity for key partnerships and activations such as Olympics and NASCAR, including asset and guideline creation, management, and governance 
• Support new channel transformations, including dotcom, Xfinity app, retail, and environmental branding  
• Support development, design, and implementation of new Xfinity Brand Hub as a dynamic, digital resources for all Xfinity brand assets and messaging  

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Leadership; Branding; Brand Identity; Collaboration; Microsoft PowerPoint; Design; Detail-Oriented

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +, 5-7 Years, 2-5 Years, 0-2 Years, 15 Years +, 7-10 Years