Manager, Acquisition Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Manager, Acquisition Marketing plays a key role in supporting Xfinity’s strategic acquisition marketing efforts. This individual supports the development and refinement of marketing strategy across key segments (e.g. prospect movers) by gathering performance data and consumer insights, contributing to GTM updates, and shaping a clear learning agenda—including test design, execution, and measurement synthesis. In addition, the Manager supports broader acquisition strategy related to prospecting and lead engagement, helping identify opportunities to improve lower-funnel performance and strengthen audience-led marketing approaches. This role also leads digital acquisition marketing through owned and partner email channels. The ideal candidate brings strong analytical thinking, cross-functional collaboration, and the ability to translate insights into practical marketing recommendations.

Job Description

Core Responsibilities

• Build and grow relationships across multiple teams and stakeholders, including EBI, Marketing, Media, and others.
• Analyze audience performance, consumer insights, competitive intelligence, and performance trends across channels to identify trends, gaps, and strategic marketing opportunities.
• Develop elements of ongoing learning agendas, including test design, KPI definition, measurement, and insight synthesis.
• Comfortable working with data sets to inform strategy and decision-making. While direct data pulling is not a core responsibility, familiarity with accessing and interpreting data is a strong plus.
• Collaborate with key marketing and sales channel teams to ensure programs are strategically aligned and continually optimized with best practices.
• Lead the acquisition email strategy and marketing resource, overseeing the delivery of calendar development, segmentation inputs, and performance optimization.
• Create compelling PowerPoint slides and visualizations to communicate findings to stakeholders.
• Support strategic initiatives by building data-driven business cases that quantify impact, ROI, and resource needs.
• Partner with marketing, strategy, finance, and operations teams to align insights with business goals and drive execution.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Critical Capabilities/Minimum Qualifications

• Analytical Strength: Comfortable analyzing performance data, test results, and consumer insights to form practical recommendations.
• Strategic Thinking: Able to translate business goals into actionable acquisition and mover marketing strategies.
• Project Management: Strong organization and attention to detail across simultaneous initiatives and partner workstreams.
• Collaboration & Influence: Effective working across marketing, GTM, media, CR&I, product, and external partners.
• Results Orientation: Takes ownership of deliverables, manages follow-through, and maintains a sense of urgency.
• Creative and Test-Mindset: Supports test-and-learn frameworks, identifies optimization opportunities, and incorporates insight-driven thinking.
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field; Master’s degree a plus.
• 3+ years of experience in marketing analytics, business intelligence, or a related role.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Self-starter with a proactive mindset and collaborative spirit.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Marketing Strategies; Analytical Thinking; Project Management; Cross-Functional Partnerships; Strategic Thinking; Leading by Influence

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years