e-Commerce Digital Sales & Optimization Specialist

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Location: Comcast Technology Center (CTC) 1800 Arch St, Philadelphia, PA Hours: Monday – Friday, 1st Shift About the Team We drive digital sales performance and optimization delivering digital outcomes through consumer messaging optimization, frictionless buy flow experiences, and data-driven insights. The team delivers new features and sales moments, partners across design and development for experience releases, and works together with consumer research and experimentation to answer strategic questions and unlock incremental sales. Summary: The e-Commerce Digital Sales & Optimization Specialist develops and executes data-driven Experiences and Sales Optimization strategies to grow digital sales and conversion. You’ll design and manage new site experiences, run A/B tests with experimentation partners; and translate consumer insights into a prioritized Digital Sales roadmap. This role manages a 15-20 project quarterly portfolio, independently prioritizes work, and acts as a resource to colleagues—delivering measurable improvements in funnel performance, revenue per visit, and customer experience.

Job Description

Core Responsibilities:

• Deliver the Digital Sales roadmap to enable new features, merchandising capabilities, and sales moments. 
• Partner with design and development to plan, release, and measure new experiences. 
• Answer strategic questions that drive incremental sales and inform prioritization. 
• Design and interpret A/B tests and iterative experiments in partnership with consumer research and experimentation teams. 
• Translate behavioral analytics (e.g., pathing, error states, rage clicks) into actionable recommendations. 
• Optimize the funnel to increase conversion and revenue per visit. 
• Manage a quarterly portfolio of 15-20 projects, balancing discovery, test execution, analysis, and deployment. 
• Coordinate cross-functional timelines; escalate blockers early; keep stakeholders aligned and accountable. 

Requirements:  

Must-Have 

• Customer empathy and advocacy to translate consumer insights into better experiences. 
• Inquisitive/curious—proactively explores new ideas, data cuts, and customer behaviors to uncover opportunities. 
• Moderately analytical with strong research and problem-structuring skills; converts findings into clear recommendations. 
• Hands-on experience with A/B testing and interpreting results to inform product/merchandising decisions. 
• Strategy mindset with bias for action; capable of navigating and managing ambiguity. 
• Strong collaboration and relationship-building across design, development, product, merchandising, and growth teams. 
• Results-driven; accountable for outcomes and continuous improvement. 

Nice-to-Have 

• Background in retail or telecommunications; understanding of the Xfinity customer base is highly preferred. 
• Demonstrated strength in Digital Sales & Optimization, including funnel and Buy Flow improvements. 
• Experience in telco-specific consumer insights or omnichannel sales alignment. 

Tools & Systems 

• Documentation & Collaboration: Confluence, MS Office (Excel, PowerPoint, Word) 
• (Nice to Have): Adobe Analytics, Quantum Metric; Telco Consumer Insights platforms 

Who You’ll Work With (Key Partners & Impact)

• Merchandising: Aligns offer strategy, pricing, and messaging to ensure consistency and high-quality execution. 
• Experimentation & Consumer Research: Designs tests, validates hypotheses, and extracts insights to improve conversion. 
• Design & Development: Translates strategy into released experiences; ensures performance, usability, and scalability. 
• Growth Organization: Partners on strategic opportunities and high-impact moments to accelerate digital sales. 
• AI / Machine Learning Product (ML): Leverages ML-driven insights (e.g., propensity, intent) to refine targeting and Buy Flow. 
• Omnichannel Sales: Aligns online/offline pricing, promotions, and journey continuity to prevent experience breaks. 
• Fraud, Credit & Billing: Reduces checkout friction related to verification, credit checks, and payment issues. 

How Success Is Measured (KPIs & Outcomes) 

• Cross-Functional Effectiveness: Builds trust and executes smoothly with partners; resolves blockers early. 
• Innovation & Thought Leadership: Organically brings new ideas rooted in consumer insights and industry best practices. 
• Buy Flow Performance: Improved conversion rate, reduced fallout, higher revenue per visit, and uplift from A/B tests. 
• Delivery & Accuracy: On-time delivery of 15-20 projects per quarter; high QA standards and well-documented results. 
• Insight-to-Action: Clear, data-informed strategies that drive measurable sales and experience improvements. 
• Customer Advocacy: Tangible enhancements to usability, clarity, and confidence in the purchase journey. 
• Roadmap Contribution: Net-new features and sales moments defined, prioritized, and successfully launched. 

This position is ineligible for visa sponsorship.  To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Customer Experience (CX); Collaborative Innovation; Strategic Planning; A/B Testing; Managing Ambiguity; Ecommerce Optimization; Analytics

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years