Director, Audience Strategy & Enablement-Xumo

Additional Job Info/Summary:

This role serves as the business lead for the Xumo Identity Platform, gathering and representing the needs of multiple senior leaders while driving program leadership. Success requires influencing and aligning senior stakeholders across business units through strong credibility and relationship building.

• Position is office based in Philadelphia, PA or Irvine, CA- 4 days a week in office/1 day remote.

• Experience with Tableau & SQL a plus

Core Responsibilities

• Serve as the business lead and organizational owner of the Xumo Identity Platform
• Work closely with ad sales, editorial, marketing, content, product, and technology teams to integrate audience segmentation models into the broader analytics functions, enhancing the understanding of audiences
• Draft and manage requirements and other supporting business documentation
• Define and execute the roadmap for leveraging the platform across teams and business units
• Develop and refine audience segmentation strategies to support personalization, targeting, and campaign effectiveness
• Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases
• Establish processes and best practices for segment governance, audience taxonomy, and performance tracking
• Advocate for data-driven decision making across the organization by evangelizing the platform’s capabilities and insights
• Track performance and ROI of targeted campaigns
• Stay up-to-date on industry trends and best practices in data backed audience development and segmentation
• Other duties and responsibilities as assigned
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Minimum Requirements:

• Proven expertise in developing and implementing custom audience segmentation using demographic, behavioral, and product usage data.
• Understanding of data governance and global data privacy regulations, ensuring compliance across audience data strategies.
• Experience in digital advertising
• Experience working with DMP’s & Ad Measurement companies
• Outstanding collaboration and partnering abilities (though without direct decision authority over other functional areas), and capable of building trust and relationships up and down the organization
• Ability to work effectively at various levels of organization
• Strong written and verbal communication skills
• Responds constructively to new demands, priorities, or challenges.
• Ability to handle multiple competing priorities in a fast-paced environment.
• Demonstrated ability to drive large-scale transformation within a complex organization

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.