Comcast Brand Strategy Co-op

Your experience will include:

• Hands-On Learning & Impactful Work: Tacklereal businesschallenges, collaborate across teams, and contribute ideas that drive results from day one.

• Community, Connection & Giving Back: Build meaningful relationships through social events, peer engagement, and shared experiences.You’ll alsohave the opportunity togive back through Team UP, Comcast’s volunteer initiative, deepening your connection to both your community and your fellowstudents.

• Mentorship & Support: Receive guidance from experienced professionals through our dedicated mentorship program, helping you navigate yourco-opand beyond.

• Professional Development:Participatein a custom onboarding experience, a curated learning series, and networking events designed to help you build new skills, explore career paths, and gain insights from professionals from across the organization.

At Comcast,we’recommitted to investing in the next generation of innovators and leaders. OurCo-opProgram is a transformative experience designed to help you grow, connect, and take the next step in your professional journey.

Organization& TeamOverview

The Xfinity Brand Strategy team’s mission is to buildstrategythat positions Xfinity as the brand that connects people through consistent actions, identity and messaging across all channels,functionsand touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees,partnersand members. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketingcommunications. 

Role Description

Join Xfinity’s Brand Strategy team as a Marketingco-opand learn the fundamentals ofbrand strategy,positioning, messaging, and visual identity,while applying them tocuttingedgeAI platforms, agentic tools, andexperiences that guide consumers from discovery to decision.

What are some interesting problems the student willwork on? 

As a Brand Strategy co-op,you’llhelp us work across our Planning, Voice, and Visual teams to:

- Help shape how theXfnitybrand shows up across allconsumer touchpoints

- Define how AI tools can push our brand practice forward,by informing new ways ofapproaching business challengesacross various platforms and tools

- Buildframeworks and best practices that help Xfinity’s brand stayaccurate, competitive, and differentiated as AIpowered discovery continues to reshape consumer behavior

Where can thisstudentmake an impact? 

Thisco‑opposition will place you at the center of Brand Strategy work, supporting strategic initiatives, brand voice, and visual development,influencing how Xfinity evolves withinAI‑powereddiscovery, andhelpingoptimizeworkflows that support executivedecision‑making.

Responsibilities include but are not limited to:

• Overall Brand Strategy Support:Assist withprojectsacross thecoreBrand strategyfunctions ofPlanning, Voice, and Visuals

• AI Platform Visibility & Optimization: Audit how Xfinity appears across leading AI platforms (e.g., ChatGPT, Gemini, Perplexity),andidentifyopportunities to improve brand representation and accuracy

• LLM-Ready Content Development:Support the development of AI-optimized marketing content 

• Workfront Planning Platform Management:Ensure ongoing accuracy of Marketing and Product PORs in our planning platform

• Competitive Intelligence:Analyze how competitors such as Verizon, AT&T, and T-Mobile are surfaced andrecommended in AI-generated responses, andidentifyopportunities for Xfinity

• Brand Strategy Intake: Partner with crossfunctional teams including Product and Acquisition & Retention to intake brand strategy requests, manage project workflows, and ensure timelines and deliverables stay on track

• Cross-sharing of AI Best Practices:Support socialization of our AI strategyand learningsacrossComcast Corporate, Comcast Business and Xfinity stakeholders 

• Other duties and responsibilitieswithin the Brand teamas assigned

PreferredSkills

• Basic understanding of or interest in the marketing funnel, brand positioning, and consumer journeys

• Strong interest in AI, technology systems, and marketing 

• Excellent written and verbal communication abilities 

• Strong analytical and problem-solving skills 

• Detail-oriented with the ability to work with structured information and evolving datasets 

• Familiarity with how marketing technologies (SEO, CMS, analytics, APIs) support brand growth 

• Curiosity about how platforms like ChatGPT influence consumer decision-making 

• Interest in telecommunications, connectivity, or consumer technology 

• Exposure to AI tools, prompt engineering, or automation workflows 

• Preferred Majors:Marketing, Business, Communications, Computer Science, or a related field