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Sr. Manager, Media Planning

Location Pennsylvania, New Jersey, Remote Req ID R421130 Job Type Full Time
Category Sales Date posted 10/06/2025
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Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for leading a team in the strategic development of plans and execution of operational policies, working closely with both internal and external sales partners. Oversee pre-sales responsibilities of the team, guiding them in understanding the client objective and optimizing yield principles to deliver a strong solution, supporting both operational and revenue impacted business. Approach all challenges through a critical thinking, analytical lens and possess the ability to lead in an environment of change. Accountable for ensuring that budgets and work performance standards are consistently met, while keeping the team aligned with the organization’s overarching objectives. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results.

Job Description

Core Responsibilities:

Provide strategic guidance on high level initiatives and plans.
Present regularly and hold higher level conversations with senior level management partners independently as pertains to media planning; applies to both internal and external partners.
Identify key talent to hire and has a full understanding of hiring process/pipeline proactivity.
Partner with other planning leads to ensure plans are being handled efficiently, cohesively, and strategically. Collaborates to develop best practices across teams.
Work closely with director and partner planning or yield leads on higher-level projects such as new product rollouts, current system enhancements, complex pricing analysis, and strategic thought sessions.
Lead cross-team planning projects to support new advertising sales initiatives.
Remain available to sales team and resolves operational questions and issues.
Create and analyze work performance standards that ensure adherence to policies and procedures in accordance with overall functional strategy.
Lead and champion changes in inventory, products, schedules, and operational policies for the team.
Provide support and solutions in operational areas as needed.
Develop and effectively communicate team goals and priorities.
Consistent exercise of independent judgment and discretion
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.

Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.


Skills:

Leadership; Systems Thinking; Data-Driven Decision Making; Creative Problem-Solving; Strategic Planning; Strategic Thinking; Talent Development


Salary:

Pay Range: This job can be performed in New Jersey with a Pay Range of $98,362.76 - $147,544.14

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.



Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.


Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

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Our Benefits

We’re proud to offer comprehensive benefits to help you live your best life:

  • Medical, prescription, vision, and dental insurance for eligible employees.
  • 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay.
  • Paid time off including eight observed company holidays and flex time.
  • Exclusive perks + discounts, including tuition assistance, commuter benefits and more!

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