Vice President Large Agency Sales
Job Summary
The Vice President of Large Agency Advertising Sales will be Responsible for overseeing and directing advertising sales functions for the Company. Manages the local, national and regional sales efforts. Develops marketing programs, advertising products and pricing packages to be presented by advertising sales personnel and to increase sales revenue. Accountable for a significant portion of advertising sales revenues of the company. Drives change transformation and strategy execution to achieve specific business results. Creates business strategy to focus on strengths, competitive advantage and differentiation. Incorporates broad knowledge to address complex, unusual and critical issues. Develops long-term plans that impact the achievement of business results. Recognizes profitability and revenue potential in business opportunities. Demonstrates leadership versatility.Job Description
The Vice President of Large Agency Advertising Sales will lead the strategic direction and execution of national and local advertising initiatives, with a strong emphasis on managing and optimizing Ampersand, Agency Holdco and client direct relationships. This executive will be responsible for driving revenue growth, enhancing brand visibility, and ensuring alignment with overall business goals across multiple platforms and markets.
Core Responsibilities:
Directs other executives accountable for achieving significant sales targets in major regions or channels.
Collaborates with top Advertising Sales Executives in setting prices and developing packages and programs for commercial advertising time and space.
Lead cross-functional collaboration with marketing, product, and finance teams to ensure integrated campaign execution.
Negotiates complex deals at top management level that affect major aspects of Comcast Advertising portfolio of sales opportunities; pursues and closes difficult and strategic accounts.
Develops and enforces strategies to maximize revenue generated within the ad sales community. Sets, approves and adjusts major policies and operating procedures that affect areas of the advertising sales function.
Partners with Sales Development leadership on Comcast Advertising go to market strategies, portfolio solution selling (ie: advanced ad solutions, new business, high value programming).
Identify and pursue new business opportunities, including emerging platforms and verticals.
Analyze market trends and competitor activity to inform strategy.
Establishes and ensures the execution of short and long-term advertising revenue goals.
Represents the Company in ad sales business community and manage relationships with various constituents both internal and externally.
Build and maintain strong relationship with Ampersand, holding them accountable to hitting revenue goals by developing go to market strategies to drive revenue.
Serve as the primary liaison between internal teams and Ampersand to establish and ensure seamless communication and workflow process for execution across cross functional teams.
Establishes budgets and monitors rate structure.
Oversees advertising availability inventory and approves of all advertising sales reports.
Recruit, mentor, and manage a high-performing sales team across geographies.
Foster a culture of accountability, innovation, and collaboration.
Motivates, develops and coaches director and management level.
Consistent exercise of independent judgment and discretion in matters of significance.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience from pitch to pay - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Leadership; Coaching; Advertising; Business Development; Talent Acquisition
Salary:
Primary Location Pay Range: $282,709.23 - $424,063.85
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Targeted Commission: $220,000.00
Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years +
Our Benefits
We’re proud to offer comprehensive benefits to help you live your best life:
- Medical, prescription, vision, and dental insurance for eligible employees.
- 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay.
- Paid time off including eight observed company holidays and flex time.
- Exclusive perks + discounts, including tuition assistance, commuter benefits and more!
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