Sr. Manager, Sales Strategy & Operations - Universal Ads

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

The Sr. Manager of Sales Strategy & Operations will be a critical partner to senior leadership in driving revenue growth and operational excellence for Universal Ads. This individual will own the rhythm of sales planning, forecasting, and performance management while also shaping the strategic insights and go-to-market initiatives that fuel growth across sales channels. The ideal candidate brings experience in sales strategy or revenue operations at a scaling advertising, media, or SaaS business and can balance deep analytical rigor with the ability to translate insights into action. Candidates will be prioritized who have strong understanding of the ad tech or CTV landscape. Work Schedule: This role requires on-site presence four days per week, with one day off-site, to support flexibility and work-life balance. This position is not eligible for visa sponsorship. Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.

Job Description

Core Responsibilities

• Leads annual and quarterly revenue planning, target setting, and forecasting in partnership with Sales, Finance, and Partnerships.
• Directs and maintains sales performance reporting, dashboards, and KPIs (e.g., CAC, LTV, ARPU, retention) to drive seller accountability and business transparency – translating the ‘so what’ from the data into actionable strategies
• Runs segmentation and market analyses to inform sales prioritization, customer coverage models, and sales resource allocation.
• Refines and maintains the Ideal Customer Profile (in partnership with the Head of Revenue) integrating customer insights, competitive analysis, and market data to guide strategic initiatives.
• Partners with Sales leadership to optimize account assignments, territory design, and quota methodology.
• Designs and evaluates incentive programs and SPIFs in partnership with Finance to align seller behavior with business objectives.
• Drives funnel health by monitoring pipeline metrics, identifying risks, and recommending actions to improve conversion and retention.
• Develops base management strategies to increase advertiser retention and expand average customer spend.
• Champions the adoption of standardized processes, tools, and operating rhythms that enhance seller productivity and organizational scale.
• Influences senior stakeholders with clear, data-driven communication; translate complex analyses into strategic narratives and operational playbooks.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Qualifications

• 7–10 years of relevant experience in Sales Ops, Sales Strategy, GTM operations, RevOps, or management consulting with a sales/marketing focus.
• Bachelor’s degree required; MBA a plus.
• Demonstrated success leading sales planning cycles, performance management processes, and cross-functional GTM initiatives at scale in high-growth SaaS, ad tech, or media businesses.
• Experience with sales incentive design, quota methodology, and productivity improvement initiatives.
• Proven track record of influencing executive stakeholders and driving alignment across Sales, Finance, and Partnerships.
• Strong analytical toolkit, with experience in forecasting, segmentation, and revenue modeling.
• Exceptional problem-solving skills with a hypothesis-driven approach.
• Strong communication and stakeholder management abilities, able to influence at multiple levels of the organization.
• Comfort with ad tech, CTV, or media sales models is strongly preferred; direct advertising sales experience a plus.
• Self-starter with a bias toward action; prior experience in startup or growth-stage businesses preferred

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Operational Excellence; Revenue Planning; Market Data

Salary:

Primary Location Pay Range: $158,148.46 - $237,222.69

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years