Sr. Manager, Data Strategy & Measurement

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

As the Senior Manager of Data within Comcast Advertising, you will play a pivotal role in driving data and measurement innovation by recommending strategies and initiatives to achieve long-term organizational goals and financial and operational objectives. You will leverage your knowledge of data and measurement in advertising as well as privacy regulations to recommend partners, data integrations and strategic opportunities that empower business growth and profitability, optimize client integrations, and shape the future of advertising. You will work closely with executive leadership, legal teams, product managers, and other key stakeholders to implement high-impact data and measurement solutions that achieve business objectives, adhere to privacy regulations and are aligned to strategic plans and operational programs. This position requires both strategic vision and technical acumen, the ability to collaborate cross-functionally as well as the ability to manage daily operations of the Data Strategy and Measurement team. You will mentor and develop junior team members and will have a high degree of impact on business results.

Job Description

Core Responsibilities

• Conducts special studies for top management in areas such as the organization's operational effectiveness, capacity utilization, operating cost containment, and data and measurement capabilities.
• Identifies, evaluates, and recommends specific merger, acquisition, and partner opportunities; supports the execution of transactions and assists with managing post-merger or post-deal integration efforts, including commercialization and operational alignment.
• Communicates and interfaces with potential business, data, and measurement partners.
• Interprets business analysis such as cash-flow, revenue, forecast, and break-even analyses to recommend strategic actions. Effectively communicates results to senior management.
• Directs and participates in projects for environmental scans, ecosystem analyses, organizational positioning, and other studies related to the Company's growth and profitability.
• Creates economic analyses and business models for specific products/services, companies, industry sectors, and strategic partners.
• Develops, mentors, and trains the Strategic Planning team; monitors departmental goals and participates in performance evaluations.
• Makes business-impacting decisions on the ground-floor and through cross-functional collaboration.
• Provides strategic guidance on data and measurement initiatives, including regulatory compliance (e.g., CCPA, CPRA, Opt-in), and aligns efforts with business strategy and operations.
• Collaborates with senior leadership, legal, business, and technical teams to ensure alignment of data-driven initiatives with organizational goals.
• Communication & Influence: Exceptional communication skills with the ability to influence and align diverse stakeholder groups, including executive leadership and external partners.
• Problem Solving & Innovation: A forward-thinking mindset with the ability to identify new opportunities and resolve complex challenges with creative, scalable solutions.
• Client Orientation: A customer-focused approach, using data to create meaningful and impactful outcomes that exceed client expectations.
• Collaboration & Accountability: A collaborative mindset capable of fostering teamwork across departments while ensuring accountability for results.
• Project Management: Strong project management abilities, including leading complex initiatives from ideation through execution.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s), and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Operational Efficiency; Data Strategies; Data Measurement

Salary:

Primary Location Pay Range: $158,148.46 - $237,222.69

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years