Program Manager

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. FreeWheel’s Programmatic Operations Team powers FreeWheel’s programmatic marketplace by seamlessly connecting demand and supply across the FreeWheel Exchange. We drive measurable advertiser outcomes and meaningful publisher revenue by optimizing marketplace performance through best-in-class operations, systems, and data. Our focus is on delivering scalable, efficient, and transparent programmatic solutions that enable growth and innovation. FreeWheel is seeking a Program Manager to join our Programmatic Operations team, serving as a strategic partner and operational leader who drives cross-functional operational excellence across our programmatic business. This role sits at the intersection of supply and demand — requiring someone who can translate the complex programmatic challenges of buy- and sell-side customers into scalable operational solutions while managing critical programs that directly impact marketplace efficiency, revenue growth and client satisfaction. You will be the connective tissue between our Marketplace Operations, Programmatic Activation, and Supply Curation & Enablement teams, establishing operational frameworks that and cross-functional processes that ensure seamless execution across the full programmatic lifecycle—from supply packaging and deal creation through activation, optimization, and performance insights. This role requires a strategic operator who can balance hands-on execution with systems-level thinking—someone equally comfortable with defining operating tactics that are aligned to company goals, leading complex change programs, facilitating cross-functional decision-making forums, and identifying tactical process & policy improvement opportunities. You will work closely with Commercial teams, Revenue Operations, Product Management, Finance and Legal to ensure programmatic operations run smoothly, issues are resolved quickly, and the organization continuously improves its ability to deliver marketplace efficiency, seamless activation, and actionable insights to publishers and advertisers.

Job Description

Core Responsibilities

• Lead end-to-end program planning and execution of strategic initiatives, from concept through delivery and post-launch optimization.
• Develop and execute comprehensive change management strategies (applying frameworks like ADKAR) for organizational transformations, policy implementations, or process changes
• Coordinate strategic planning processes, including operating plan development, goal setting, KPI definition, and the prioritization & sequencing of strategic initiatives
• Define and track program success criteria/KPIs, and proactively identify and escalate decisions that require leadership input, providing clear data-driven recommendations and trade-off analyses.
• Lead operating cadences that manage the efficiency and quality of FW’s programmatic ecosystem and drive alignment between supply and demand needs.
• Analyze current programmatic operations and policies to identify inefficiencies, gaps, and opportunities for improvement
• Design and facilitate decision-making processes across diverse stakeholders that drive clarity, speed, and accountability across the organization.

The ideal candidate brings:

- At least 5 years of relevant work experience
- Deep operational & program management expertise
- Strong written & verbal communication skills, and a proven track record of driving process improvements in fast-paced, technically complex environments
- Experience working at an SSP, DSP or programmatic roles in Publisher or Agency companies is preferred
- The ability to navigate ambiguity, influence without authority, and build trusted relationships across diverse stakeholder groups

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Program Management; Problem Solving; Change Management; Stakeholder Management; Business Operations

Salary:

Primary Location Pay Range: $111,506.83 - $167,260.24

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years