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GTM Systems Lead, Universal Ads

New York, New York

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Overview

Make your mark at Comcast -- a Fortune 30 global media and technology company. Become part of our award-winning, international engineering team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. You’ll do the best work of your career right here.

Success Profile

What makes a successful GTM Systems Lead, Universal Ads at Comcast? Check out these top traits and explore role-specific skills in the job description below.

  • Results-driven
  • Adaptable
  • Inventive
  • Entrepreneurial
  • Team Player
  • Problem-Solver

Benefits

We’re proud to offer comprehensive benefits to help support you physically, financially and emotionally through the big milestones and in your everyday life.

  • Paid Time off

    We know how important it can be to spend time away from work to relax, recover from illness, or take time to care for others needs.

  • Physical Wellbeing

    We offer a range of benefits and support programs to ensure that you and your loved ones get the care you need.

  • Financial Wellbeing

    These benefits give you personalized support designed entirely around your unique needs today and for the future.

  • Emotional Wellbeing

    No matter how you’re feeling or what you’re dealing with, there are benefits to help when you need it, in the way that works for you.

  • Life Events + Family Support

    Benefits that support you no matter where you are in life’s journey.

Responsibilities

GTM Systems Lead, Universal Ads

Location New York, New York Req ID R432831 Job Type Full Time
Category Computer Engineering Date posted 03/24/2026
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Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social, and do so without paying any platform fees. To accelerate this, UA is building a modern, automation-first GTM engine. We are looking for a GTM Systems Lead to design and build the workflows, automations, and agentic systems that increase efficiency across Growth, Sales, CS, and Product. You will act as the day-to-day lead of GTM Systems, reporting directly into the Head of Growth, GTM Systems and BizOps to prioritize and execute a roadmap of commercial automation initiatives, with influence and mandate across the Revenue organization.

Job Description

Responsible for working with a cross-functional team to define, develop and deploy newworkflows, automations, and agentic systems that increase efficiency. Ensures thatsolutionsaredeployed andmaintainedutilizing best practices as well asadaptable tochange as the platform evolves. Integrates knowledge of business and functional prioritiesin creation and execution of roadmap. Acts as a key contributor in a complex and crucial environment. May leadprojects andshareexpertise.

Core Responsibilities

Not a traditional RevOps or Salesforce admin role - this is a high-leverage builder who:

  • Identifieshigh-impact inefficiencies across the revenue organization

  • Designs pragmatic, automation-first solutions

  • Personallybuilds and deploys them

  • Drives measurable productivity and revenue gains

WhatYou’llOwn

1.IdentifyHighest-Impact Automation Opportunities

  • Audit GTM workflows across Growth Marketing, Sales, CS, and the Product/GTM intersection

  • Perform gap analysisand provide plan for remediation

  • Pinpoint friction, manual work, and latency

  • Prioritize automation initiatives based on clear revenue or efficiency impact

  • Authorcleararchitecture documentation

2. Build & Deploy Automation Systems for those 

Should be as comfortablebuildingasstrategizing.

Personallydesignsand implementssolutions in areas that could include:

  • AI-powered outbound workflows

  • Lead enrichment and scoring systems

  • Creative review and QA automation

  • Fraud detection and risk scoring tools

  • CRM-triggered automations

  • Agentic performance insight workflows

  • Internal productivity tools for reps and marketers

Priorities will be sized and addressed systematically, in partnership with the Head of the team.Willnotbe expected to address all of these atonce, butwill be expected to deliver clear results and impact against the top areas.

3. Inject AIEffectivelyAcross the Revenue Org

  • Implement LLM-driven workflows (e.g., Claude Code / Cowork)

  • Create agents, automations and artifacts thatassistwith messaging, analysis, summarization, and QA

  • Continuously evaluate emerging tools anddeterminepractical applicationsby partnering with third-party vendor's technical contacts

  • Utilizeknowledgeof technicalarchitectureexpertiseto ensure that these initiatives can be deployed

4.Operatewith Clear ROI

Every initiative must tie to:

  • Increased revenue per employee

  • Reduced manual workload

  • Faster sales cycles

  • Improved activation / retention

  • CAC efficiency improvements

This role is measured on commercial impact against clearly set KPIsrather thansystem cleanliness. You will be supportedindeterminingand evaluating thoseand are expectedto drivecontinuous technicaland processimprovement.

Tools & Technical Fluency

Should becomfortablearchitecting and deploying modern automation and AI-driven systems across the GTM stack.

This role is less about mastering a single tool and more about designing scalable, flexible systems that connect data, workflows, and commercial outcomes. You should not be a rigid specialist tied to just one platform. You should bereasonably tool-agnostic- pick the right tool for the job. 

Experience should include:

  • Designing workflow orchestration systems (e.g., n8n or similar platforms)

  • Leveraging LLM infrastructure (e.g., Claude Code / Cowork or equivalent) within production workflows

  • Building enrichment and data pipelines (e.g., Clay or comparable orchestration tools)

  • Deep familiarity with CRM architecture (Salesforce, HubSpot, etc.)

  • Working with APIs and writing production-grade scripts (Python / JavaScript preferred)

  • Comfort querying and modeling data (SQL strongly preferred)

WhatWe’reLooking For

  • 5–10 years in GTM Systems, GTM Engineering, Growth Engineering, RevOps Engineering, or similar roles

  • Proven experience building automation that drove measurable commercial impact

  • Comfort writing scripts, working with APIs, and deploying workflow tools

  • Strong product sense - you understand user flows and commercial incentives

  • Highly curious and solution-oriented

  • Scrappy, hands-onbuildermentality

  • Able to lead directionally without managing a large team

  • Desire to build and steer a high-impact function at a growing business 

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.


Skills:

Automation Technology; AI Integration; AI Systems; AI Agents


Salary:

Primary Location Pay Range: $128,099.92 - $192,149.88

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.





Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.


Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

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