GTM Systems Lead, Universal Ads
New York, New York
Overview
Make your mark at Comcast -- a Fortune 30 global media and technology company. Become part of our award-winning, international engineering team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. You’ll do the best work of your career right here.
Success Profile
What makes a successful GTM Systems Lead, Universal Ads at Comcast? Check out these top traits and explore role-specific skills in the job description below.
- Results-driven
- Adaptable
- Inventive
- Entrepreneurial
- Team Player
- Problem-Solver
Responsibilities
GTM Systems Lead, Universal Ads
Job Summary
Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social, and do so without paying any platform fees. To accelerate this, UA is building a modern, automation-first GTM engine. We are looking for a GTM Systems Lead to design and build the workflows, automations, and agentic systems that increase efficiency across Growth, Sales, CS, and Product. You will act as the day-to-day lead of GTM Systems, reporting directly into the Head of Growth, GTM Systems and BizOps to prioritize and execute a roadmap of commercial automation initiatives, with influence and mandate across the Revenue organization.Job Description
Responsible for working with a cross-functional team to define, develop and deploy newworkflows, automations, and agentic systems that increase efficiency. Ensures thatsolutionsaredeployed andmaintainedutilizing best practices as well asadaptable tochange as the platform evolves. Integrates knowledge of business and functional prioritiesin creation and execution of roadmap. Acts as a key contributor in a complex and crucial environment. May leadprojects andshareexpertise.
Core Responsibilities
Not a traditional RevOps or Salesforce admin role - this is a high-leverage builder who:
Identifieshigh-impact inefficiencies across the revenue organization
Designs pragmatic, automation-first solutions
Personallybuilds and deploys them
Drives measurable productivity and revenue gains
WhatYou’llOwn
1.IdentifyHighest-Impact Automation Opportunities
Audit GTM workflows across Growth Marketing, Sales, CS, and the Product/GTM intersection
Perform gap analysisand provide plan for remediation
Pinpoint friction, manual work, and latency
Prioritize automation initiatives based on clear revenue or efficiency impact
Authorcleararchitecture documentation
2. Build & Deploy Automation Systems for those
Should be as comfortablebuildingasstrategizing.
Personallydesignsand implementssolutions in areas that could include:
AI-powered outbound workflows
Lead enrichment and scoring systems
Creative review and QA automation
Fraud detection and risk scoring tools
CRM-triggered automations
Agentic performance insight workflows
Internal productivity tools for reps and marketers
Priorities will be sized and addressed systematically, in partnership with the Head of the team.Willnotbe expected to address all of these atonce, butwill be expected to deliver clear results and impact against the top areas.
3. Inject AIEffectivelyAcross the Revenue Org
Implement LLM-driven workflows (e.g., Claude Code / Cowork)
Create agents, automations and artifacts thatassistwith messaging, analysis, summarization, and QA
Continuously evaluate emerging tools anddeterminepractical applicationsby partnering with third-party vendor's technical contacts
Utilizeknowledgeof technicalarchitectureexpertiseto ensure that these initiatives can be deployed
4.Operatewith Clear ROI
Every initiative must tie to:
Increased revenue per employee
Reduced manual workload
Faster sales cycles
Improved activation / retention
CAC efficiency improvements
This role is measured on commercial impact against clearly set KPIsrather thansystem cleanliness. You will be supportedindeterminingand evaluating thoseand are expectedto drivecontinuous technicaland processimprovement.
Tools & Technical Fluency
Should becomfortablearchitecting and deploying modern automation and AI-driven systems across the GTM stack.
This role is less about mastering a single tool and more about designing scalable, flexible systems that connect data, workflows, and commercial outcomes. You should not be a rigid specialist tied to just one platform. You should bereasonably tool-agnostic- pick the right tool for the job.
Experience should include:
Designing workflow orchestration systems (e.g., n8n or similar platforms)
Leveraging LLM infrastructure (e.g., Claude Code / Cowork or equivalent) within production workflows
Building enrichment and data pipelines (e.g., Clay or comparable orchestration tools)
Deep familiarity with CRM architecture (Salesforce, HubSpot, etc.)
Working with APIs and writing production-grade scripts (Python / JavaScript preferred)
Comfort querying and modeling data (SQL strongly preferred)
WhatWe’reLooking For
5–10 years in GTM Systems, GTM Engineering, Growth Engineering, RevOps Engineering, or similar roles
Proven experience building automation that drove measurable commercial impact
Comfort writing scripts, working with APIs, and deploying workflow tools
Strong product sense - you understand user flows and commercial incentives
Highly curious and solution-oriented
Scrappy, hands-onbuildermentality
Able to lead directionally without managing a large team
Desire to build and steer a high-impact function at a growing business
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Automation Technology; AI Integration; AI Systems; AI Agents
Salary:
Primary Location Pay Range: $128,099.92 - $192,149.88
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Hear from our people
Culture
At Comcast you can have work/life balance in an inclusive environment where you can be your authentic self.
Comcast provides many opportunities to build skills and grow in your career and a top-notch benefits, time off and perks package.
We are committed to delivering reliable, effortless experiences to our customers no matter how they choose to interact with us.
You will build personal relationships on a growing team that while making Xfinity a best-in-class, most-loved brand.
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