Executive Director, Head of Creative Strategy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We are seeking an established and dynamic Head of Creative Strategy to lead our planning team at Xfinity's full funnel in-house advertising agency, Xfinity Creative. Reporting to the VP, Managing Director, this senior leadership role will drive the strategic creative vision across all brand touchpoints, ensuring our highly visible communications are culturally relevant, strategically sound, and aligned with our core brand strategy and business objectives. The successful candidate will manage a team of creative strategists while serving as a key strategic partner to cross-functional brand and creative teams.

Job Description

Key Responsibilities:

Strategic Leadership & Cross-Functional Partnership

• Develop and execute comprehensive creative strategy across 360-degree campaigns, ensuring brand consistency and cultural/contextual relevance.

• Lead strategic planning for integrated communications including traditional, digital, social, and content marketing initiatives.

• Translate complex business briefs into clear, actionable creative strategies that drive measurable results.

• Champion multicultural strategy initiatives to ensure authentic representation and connection with diverse audiences.

• Guide digital strategy development to maximize engagement across all digital platforms and touchpoints.

• Collaborate closely with brand management leadership, creative, account management, and production to ensure end-to-end strategic alignment.

• Partner with brand marketing teams to deeply understand Xfinity's brand purpose, voice, and positioning.

• Work with consumer insights and research teams to inform strategy with data-driven consumer understanding.

• Serve as strategic consultant to internal clients, providing expertise on brand strategy and campaign development.

• Present strategic recommendations and campaign concepts to senior leadership and key cross-functional stakeholders.

Communications Planning & Channel Strategy

• Partner closely with media planning teams to develop channel-specific creative strategies that maximize message resonance and effectiveness.

• Lead communications planning process to ensure strategic alignment between creative messaging and media placement.

• Develop contextually relevant creative approaches for each channel, considering platform behaviors, audience expectations, and content consumption patterns.

• Create channel-specific strategy frameworks for television, digital video, social media, display, audio, outdoor, and emerging media platforms.

• Ensure creative work is optimized for each touchpoint while maintaining consistent brand narrative across the customer journey.

• Collaborate with media team on audience targeting strategies to inform creative messaging and ensure contextual relevance.

• Guide development of platform-native creative solutions that leverage unique channel capabilities and user behaviors.

Creative Brief Development & Strategy Translation

• Oversee development of compelling, insight-driven creative briefs that inspire breakthrough creative work.

• Ensure creative briefs clearly articulate strategic objectives, target audiences, channel specifications, and contextual considerations.

• Translate business objectives into creative strategies that balance brand building with performance goals across multiple touchpoints.

• Develop communications planning frameworks that align creative messaging with media strategy and audience behaviors.

• Create strategic guidelines for contextual messaging that considers placement environment, audience mindset, and channel dynamics.

Team Management & Development

• Build, lead, and develop a team of multi-disciplinary creative strategists.

• Foster an innovative, and collaborative, team culture that encourages creative excellence and strategic thinking.

• Provide strategic guidance and creative direction to ensure team delivers best-in-class work.

• Conduct performance reviews, career development planning, and talent acquisition efforts for the strategy team.

• Build team capabilities in emerging areas including social strategy, content strategy, influencer strategy, and digital innovation.

Required Qualifications:

Experience & Background

• 12+ years of progressive experience in advertising, marketing, or brand strategy.

• 5+ years in senior leadership roles managing strategy teams.

• Bachelor’s Degree required; advanced degree preferred.

• Proven track record developing successful integrated marketing campaigns for major brands.

• Experience working in high visibility and fast-paced in-house agency, traditional agency and/or corporate marketing environments.

• Strong background in telecommunications, technology, or consumer services industries preferred.

Preferred Qualifications

• Experience with marketing technology platforms and data analytics tools.

• Background in brand transformation and/or re-positioning initiatives.

• Experience working with external creative agencies and vendor management.

Strategic & Creative Capabilities

• Deep understanding of brand strategy, communications planning, and creative development processes.

• Expertise in integrated communications planning with strong knowledge of channel-specific creative optimization.

• Proven experience developing contextually relevant creative strategies across multiple media channels.

• Experience with data-driven strategy development, campaign optimization, and cross-channel performance analysis.

• Understanding of media planning principles and ability to collaborate effectively with media teams.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team - make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Support a culture of inclusion in how you work and lead.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• Comcast is an EOE/Veterans/Disabled/LGBTQ+ employer.

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Brand Marketing; Creative Strategies; Creative Development; Campaign Development; Integrated Marketing; Data Analysis; Strategic Thinking

Salary:

Primary Location Pay Range: $234,303.90 - $351,455.85

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Master's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +