Advertising Strategist, Sales Development

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

The Sales Development Advertising Strategist is an outward, forward thinking partner to Comcast Advertising Sales. Responsible for acting as an internal business consultant, providing analysis of sales performance to identify gaps between core competency models for specific roles and actual performance. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve the client's needs/objectives/goals as.

Job Description

• Audience Addressable:
  Develop and support addressable advertising strategies using Comcast’s deterministic data to deliver household-level targeting across linear and digital platforms, aligning media plans with precise audience segments and client KPIs.

• Programmatic:
  Integrate programmatic strategy into client proposals by leveraging demand-side platforms (DSPs), automated media buying, and audience-based targeting to drive scalable and measurable outcomes.

• Conduct proactive industry trend analysis to identify both 1:1 and 1-to-many opportunities.

• Collaborate with sales and leadership on market intelligence and points of view (POVs) to support Effectv's strategic positioning.

• Partner with Data Insights & Innovation and Business Development to support the evolution of new business insights.

• Oversee the kickoff and development of a client’s initial campaign strategy, including conducting discovery sessions, designing custom strategic presentations, and collaborating with Centers of Excellence as needed.

• Demonstrate a strong understanding of and ability to speak to multiple Centers of Excellence across media strategy, creative, sponsorships, data, attribution, and audiences within Comcast’s advertising portfolio.

• Identify appropriate moments to engage cross-functional partners such as Data Insights & Innovation and Sponsorship Marketing.

• Develop strategic discovery questions to determine client audience goals and value propositions.

• Accompany Account Executives in client-facing presentations and pitches, offering subject matter expertise, insights, and strategic recommendations.

• Evaluate previous campaigns to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews.

• Consistently exercise independent judgment and discretion in matters of significance.

• Maintain regular, consistent, and punctual attendance. Must be able to work nights, weekends, variable schedules, and overtime as necessary.

• Perform other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Strategy Development; Collaboration; Client Facing; Advertising; Business Analysis; Account Planning

Salary:

Primary Location Pay Range: $82,587.92 - $123,881.88

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years