Director for International Data Strategy

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Global Strategy team is looking to hire a Director of International Data Strategy to supplement the data strategy team operating in the US. The team is focused on growing revenue via partnerships that support buy-side and sell-side activations in the areas of identity, audience and measurement. These partnerships directly contribute to increased revenue and importantly margin for FreeWheel. Specifically, the Director of International Data Strategy will play a key role in facilitating the integration processes needed to scale partners to international markets and provide local assessment of revenue potential through constant contact with the demand teams in the region. The Director will act as the eyes and ears of the strategy team in Europe and assist supporting APAC meetings minimizing time zone constraints. Core to the role will be identifying new partnership opportunities in the region to give Comcast Advertising a competitive edge vs the rising platforms: Google, Amazon, Netflix.

Job Description

Core Responsibilities

• Accountable for various financial, economic, competitive and other factors that strategically position products, services, and businesses within markets and industry sectors. 

• Build detailed financial models and structures to evaluate business opportunities.

• Evaluate and prioritize international partner requests and validate revenue potential

• Uncover and evaluate new partnership opportunities to improve Freewheel/Comcast Advertising capabilities and competitiveness

• Ensure strategic alignment of requests with Global Strategy

• Drive partner promotions with marketing & sales to increase adoption/usage of audience/measurement partnerships to unlock demand growth

• Liaise with broader strategy team on international requirements to feed Global Strategic approaches and expansion opportunities

• Provide strategic insight and maintain alignment with sales leadership regarding European data and addressability needs

• Identify key priorities where data partnerships can drive growth for Freewheel/Comcast Advertising in international markets

• Recommend responses and programs to competitive actions or potential partners’ inquiries, evaluating business unit and Company objectives with internal investment, partnership opportunities and/or concluding partnership deals. 

• Highlight strategic insights and implications (opportunities/threats) for Company in report summaries and in roundtable discussions with top management. 

• Partner with legal and with partners on company strategic plans, response, and agreements.

• Potentially serve as liaison to industry associations. 

• Manage, develop and motivate team members to ensure efficient operation of the function.

• Consistently exercise independent judgment and discretion in matters of significance. 

• Regular, consistent and punctual attendance. Must be able to work off hours for travel and completing urgent tasks, variable schedule(s) as necessary. 

• Other duties and responsibilities as assigned.

Skills and Experience

• Strong track record of developing partnerships leading to revenue growth.

• Experience in a world-class technology and/or media organization, known for leading innovation and delivering results.

• Proven expertise in the use of data sets and technology to support TV/video advertising planning, targeting, measurement and attribution, integration of data sets to identify households, individuals and/or devices, as well as methods to ensure privacy/security of sensitive data.

• Direct experience with a variety of TV/video advertising business models across linear, digital, broadcast, on demand, and data enabled.

• Demonstrated ability to work with a dispersed team of leaders and subject matter experts, across corporate, business units and partners to inform plans and guide execution.

Competencies for Success

• A thorough understanding of linear, digital and data-enabled TV advertising, and their underlying delivery technologies. Programmatic advertising knowledge a plus.

• Excellent communication skills with the ability to influence stakeholders at a variety of levels.

• A willingness and ability to collaborate effectively, welcoming thoughtful debate.

• Highly motivated by the opportunity to bring to life new, industry leading opportunities.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Respect and promote inclusion & diversity.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +