Director, Advertiser Partnerships & Strategy
Job Summary
As advertisers continue to bring media planning, audience strategy, data, measurement and activation capabilities in-house, Comcast Advertising has a significant opportunity to strengthen direct relationships with these decision-makers. The Global Client Development & Partnerships, Advertiser In-Housing role will be responsible for building strategic relationships with advertiser-side marketing, media, audience and activation teams, helping position Comcast Advertising earlier in the planning cycle and creating future commercial opportunities across Comcast Advertising, NBCUniversal and Sky. This role sits at the intersection of advertiser engagement, industry education and commercial growth.Job Description
Key Responsibilities
Strategic Advertiser Engagement
- Build relationships with marketing, media, audience, data and activation teams within priority advertisers.
- Develop engagement strategies across key advertiser accounts and industry sectors.
- Lead consultative discussions around premium video, CTV, audience targeting, media effectiveness and measurement.
- Position Comcast Advertising as a trusted strategic partner.
Advertiser Education & Demand Creation
- Increase advertiser understanding of Comcast Advertising's products, capabilities and solutions.
- Create engagement opportunities through executive briefings, workshops and innovation sessions.
- Introduce Comcast Advertising earlier into advertiser planning and decision-making processes.
- Create future demand that translates into commercial opportunities.
Commercial Growth & Market Development
- Partner with Agency, Sales and Commercial teams to unlock new growth opportunities.
- Build relationships that drive measurable pipeline influence and commercial impact.
- Help advertisers connect business objectives with Comcast Advertising's premium media and technology solutions.
- Identify emerging advertiser needs that inform future strategy.
Cross-Functional Collaboration
- Act as the voice of the advertiser internally.
- Partner with Product, Marketing, Measurement and Insights teams.
- Provide insight into advertiser priorities, challenges and evolving in-housing strategies.
Success Measures
- Growth in senior advertiser relationships.
- Increased engagement with in-house marketing and media teams.
- Pipeline influence and commercial impact.
- Advertiser adoption of Comcast Advertising solutions.
- Executive engagement and strategic access.
- Long-term advertiser growth and retention.
Candidate Profile
The ideal candidate will:
- Have 8-12+ years' experience across media, advertising, ad tech, marketing, agency or consulting environments.
- Have experience working directly with advertiser-side marketing and media teams.
- Understand the increasing trend towards advertiser in-housing and changing media operating models.
- Be comfortable engaging CMOs, Marketing Directors, Media Directors, Insights Leads and Digital Transformation teams.
- Demonstrate strong consultative selling, partnership and relationship-building capabilities.
- Have a strong understanding of premium video, CTV, audience activation, measurement and data-driven marketing.
- Be highly credible and influential with senior brand stakeholders.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Our Benefits
We’re proud to offer comprehensive benefits to help you live your best life:
- Medical, prescription, vision, and dental insurance for eligible employees.
- 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay.
- Paid time off including eight observed company holidays and flex time.
- Exclusive perks + discounts, including tuition assistance, commuter benefits and more!
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