Director, Product Management (Ad Tech)-Xumo

Xumo, a joint venture between Comcast and Charter Communications, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast’s global entertainment platform, Xumo devices feature a world-class user interface with universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service offering hundreds of linear channels and on-demand options. Xumo Enterprise provides tools and services for content creators, distributors, and advertisers to make FAST content more accessible.

Job Summary

Xumo seeks an experienced and highly motivated Director of Product Management, Advertising Technology to join our growing FAST Product & Technology team. Reporting to the Senior Director of Product, the Director of Product Management, Advertising Technology will drive the strategy, development, and optimization of Xumo’s ad tech products and initiatives. In this role, you will drive the strategy, roadmap, and execution of products that enhance our platform's targeting, personalization, and monetization capabilities. This role will require an individual to be very organized, excellent in written and verbal communication, highly analytical, capable of performing deep data analysis with limited assistance, communicate clearly and regularly with internal and external stakeholders, and consistently demonstrate subject matter expertise. Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. Powered by Comcast’s global technology platform, Xumo devices and services feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search, and for partners to meaningfully connect and engage with millions of consumers.

Job Description

Additional Job Summary/Info:

This role will collaborate closely with cross-functional teams, including ad operations, front- and back-end engineering, advertising sales, project management & marketing, to deliver innovative advertising solutions that drive average revenue per user while optimizing for the best possible user experience.

• Candidate must exhibit deep and broad knowledge of modern digital video advertising technologies and have directly relatable experience with audience segmentation & data-driven advertising solutions
• Position is office based in Irvine, CA- 4 days/week & 1 day/week remote.

Core Responsibilities

• Product Strategy & Roadmap: Define and execute the product roadmap for ad tech solutions, ensuring alignment with business objectives and market trends.
• Lead the product development of data-driven advertising products, including identity resolution, audience modeling, and behavioral segmentation for the Xumo Identity Platform.
• Work closely with engineering and ad operations teams to build scalable and privacy-compliant solutions for user profiling and targeting.
• Performance Optimization: Leverage data and analytics to enhance ad targeting, monetization strategies, and user experience.
• Partner with sales, marketing, and customer success teams to understand market needs and translate them into product features.
• Monitor and analyze market trends, competitive landscape, and emerging technologies to identify new opportunities.
• Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) and industry standards in audience data management.
• Establish KPIs and metrics to measure product performance and optimize audience segmentation strategies.
• Drive go-to-market strategies and collaborate with business, ad ops, and sales teams to maximize adoption and revenue impact.
• Directs, establishes, maintains and plans the overall policies and goals for a product management department.
• Sets new product strategy for program or product group.
• Applies expertise in state-of-the-art product technologies and is relied on by top management to serve as a proxy for the market.
• Defines, develops and implements standard operational frameworks for products.
• Coordinates with sales and marketing to assess client and industry needs and identifies possible solutions to meet those needs.
• Accountable for profit and loss or budgetary management of assigned products.
• Develops business cases and supporting documentation.
• Oversees development of assigned new products and services and ensures customer's needs are met. Provides product support and documentation and develops of product materials.
• Manages lifecycle of new products and services.
• Demonstrates excellent project management skills, with a proven track record of successful delivery of projects on time, in line with budget expectations and to strategy.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Qualifications

• 9+ years of product management experience in Ad Tech, MarTech, or a related industry.
• Deep understanding of user profiles, audience segmentation, and data-driven advertising solutions.
• Experience with SSAI solutions as they relate to the FAST industry.
• Experience with DMPs (Data Management Platforms), CDPs (Customer Data Platforms), identity resolution, and real-time bidding (RTB) ecosystems.
• Strong knowledge of programmatic advertising, first-party and third-party data, contextual targeting, and personalization.
• Familiarity with data privacy regulations and best practices for compliant data handling.
• Proven track record of launching successful ad tech products and driving business impact.
• Strong analytical, problem-solving, and decision-making skills with a data-driven mindset.
• Excellent communication, leadership, and stakeholder management skills.
• Experience working with engineering and data teams to build scalable, high-performing products.

Preferred Qualifications

• Experience with machine learning models for audience insights and targeting.
• Knowledge of cloud-based data platforms (AWS, GCP).
• Familiarity with advertising APIs, SDKs, and integrations with ad exchanges, DSPs, and SSPs.
• Familiarity in Television/Broadcast/FAST, Media, Technology, or related field
• Familiarity with video ad insertion technologies in TV or streaming media solutions
• Familiarity with Content Management and/or Asset Management Systems
• Proficiency with relational databases, performing SQL queries, and other querying tools
• Proficiency with Jira or similar product management tools

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Audience Analysis; Audience Segmentation; Audience Targeting; Video Monetization; Dynamic Ad Insertion; Monetization Strategies

Salary:

Primary Location Pay Range: $162,999.31 - $244,498.97

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +