Director, Marketing Performance Optimization & Analytics

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. FreeWheel, our advertising technology arm, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Effectv, our audience delivery company, helps advertisers reach their target audiences across linear TV, streaming, and video on demand. A global division of Comcast, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Director of Marketing Performance and Analytics is responsible for leading data-driven decision-making across all marketing initiatives. This role will develop and implement marketing analytics frameworks, optimize campaign performance, and drive actionable insights to enhance marketing ROI. The ideal candidate will have expertise in Salesforce Marketing Cloud Intelligence (Datorama) or similar platforms, strong analytical skills, and the ability to translate complex data into business strategies.

Job Description

Core Responsibilities

Marketing Performance & Strategy:

• Develop and lead a comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital and offline marketing campaigns.
• Define key performance indicators (KPIs) and create dashboards to track marketing performance across channels, including paid media, email, web, social, and offline campaigns.
• Partner with Marketing, Sales, and Finance teams to align on reporting methodologies and data-driven strategies.
• Evaluate marketing attribution models and recommend adjustments to maximize budget efficiency and revenue impact.

Data & Analytics Leadership:

• Lead the implementation and optimization of Salesforce Marketing Cloud Intelligence (Datorama) to integrate, analyze, and visualize marketing data.
• Develop and manage automated reporting systems to streamline performance insights.
• Oversee A/B testing and experimentation frameworks to optimize marketing strategies.
• Ensure data integrity across marketing platforms and collaborate with IT and data governance teams to maintain best practices in data management.

Stakeholder Collaboration & Communication:

• Act as the bridge between marketing, sales, and finance to ensure alignment on reporting, forecasting, and business impact.
• Present insights, trends, and recommendations to senior leadership to influence marketing investment decisions.
• Provide training and guidance to marketing teams on data literacy and performance best practices.

Technology & Innovation:

• Stay ahead of emerging trends in marketing analytics, AI-driven insights, and automation tools.
• Drive adoption of new technologies and methodologies to improve marketing measurement and reporting.
• Collaborate with CRM and MarTech teams to optimize data flows and campaign execution.

Technical & Analytical Expertise:

• Proficiency in Salesforce Marketing Cloud Intelligence (Datorama) or similar platforms (Google Analytics, Tableau, Power BI).
• Strong understanding of multi-touch attribution, marketing mix modeling (MMM), and customer segmentation analysis.
• Experience working with SQL, Python, or R for data extraction and analysis is a plus.
• Expertise in A/B testing methodologies and incrementality measurement.

Business & Strategic Thinking:

• Ability to translate data insights into strategic recommendations for marketing investments.
• Strong grasp of budget planning, forecasting, and ROI measurement.
• Familiarity with paid media, CRM, email marketing, and digital campaign performance metrics.

Collaboration & Communication:

• Experience in presenting insights to C-suite executives and cross-functional teams.
• Ability to simplify complex data into clear, actionable insights.
• Strong leadership skills with experience managing analytics teams or cross-functional projects.

Education & Experience Requirements:

• Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field (Master’s degree preferred).
• 10+ years of experience in marketing analytics, performance measurement, or related roles.
• 5+ years of hands-on experience with Datorama or other marketing intelligence platforms.
• Experience in B2B, B2C, or eCommerce marketing analytics is a plus.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Marketing Measurement; Data-Driven Decision Making; Marketing; Marketing Performance; Analytics Strategy; Data Insights; Marketing Data

Salary:

Primary Location Pay Range: $131,933.52 - $197,900.28

Additional Range: This job can be performed in New York City with a Pay Range of $119,939.56 - $215,891.22

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +