Manager 1 - Campaign Management

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

In this role, the individual will facilitate inter-team collaboration, assist in onboarding new marketers, and manage various project management, operations, and administrative tasks. Contributions will significantly enhance operational efficiency, enabling the team to connect with the target audience and drive the organization's mission forward.

Job Description

What you’ll do

Project Management: Collaborate with the campaign lead to assist in planning, coordinating, allocating resources, and executing marketing projects to ensure alignment with goals and timely delivery.

Creative Traffic Control: Partner with the creative team to manage the workflow of creative projects, ensure briefs are fulfilled, and facilitate timely reviews and approvals while maintaining communication with key stakeholders across cross-functional teams.

Onboarding Support: Aid in onboarding new team members, offering resources and guidance to help integrate them into the team culture and processes.

Team Support: Organize team meetings/events, track action items, and follow up to ensure the timely completion of critical tasks. Collaborate with the finance team to assist with budget tracking.

Roles and responsibilities for positions related to Adobe Campaign Manager:

1. Campaign Management

• Campaign Planning: Develop and execute marketing campaigns across multiple channels.
• Audience Segmentation: Utilize data to segment audiences for targeted messaging.
• Performance Tracking: Monitor and analyze campaign performance metrics, adjusting strategies as needed.
• Collaboration: Work with creative teams to ensure messaging aligns with brand guidelines.

2. Email Marketing Specialist

• Email Campaign Development: Create and manage email campaigns, including design and content.
• A/B Testing: Implement A/B tests to optimize email performance.
• List Management: Maintain and update email lists, ensuring compliance with regulations.

3. Data Analyst

• Data Management: Ensure data accuracy and integrity within the campaign system.
• Insights Generation: Analyze customer data to provide insights for campaign strategies.
• Reporting: Create regular reports on campaign performance and customer behavior.

4. Technical Consultant

• Implementation Support: Assist in setting up and configuring Adobe Campaign for clients.
• Integration: Help integrate Adobe Campaign with other marketing tools and databases.
• Troubleshooting: Provide technical support and resolve issues related to campaign execution.

5. Creative Director

• Creative Strategy: Lead the development of creative concepts for campaigns.
• Content Oversight: Ensure all content meets brand standards and campaign objectives.
• Team Leadership: Guide and mentor, the creative team throughout the campaign process.

6. Project Manager

• Project Coordination: Oversee the timeline and deliverables for marketing campaigns.
• Stakeholder Communication: Act as the primary point of contact between teams and stakeholders.
• Budget Management: Manage campaign budgets and resource allocation.

These roles may vary depending on the organization and its specific needs, but they all contribute to the successful execution of marketing campaigns using Adobe Campaign Manager.

What You’ll need:

• Experience using Adobe Campaign and AJO preferred
•  Experience of AEM would be useful

• Must have experience working in a tag management platform. (e.g. Adobe Launch, Google Tag Manager) 

• Hands-on experience with analytics platforms (e.g. Adobe Analytics) and how tags are set up to pass data to Adobe Analytics for reporting. 

• Experience with data layer design, implementation and how to leverage it for the purposes of tag management. 

• Must have strong working knowledge of tools and scripting languages. 

• Experience migrating to Adobe’s WebSDK and strong understanding of Martech platforms will be helpful. 

• Experience managing and leading a high performing team 

• Familiarity with marketing best practices, including responsive design, personalization, and dynamic content 

• Familiarity with privacy regulations (e.g. GDPR, CCPA) and their impact on data collection and tag management 

• Quickly understands complex systems and processes 

• Attention to detail with strong project management skills, delivering on time 

• Demonstrated track record of building and optimizing cross-channel customer and prospect journeys 

• Creative problem solver, shows perseverance when presented with barriers 

• Must be approachable and a strong team player 

• Self-starter, works well under pressure and tight deadlines 

• Strong technical, written and communication skills are a must 

• Proven ability to communicate and build cross functional relationships. 

Education :

Bachelor's Degree 

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. 

Certifications (if applicable) 

Relative Work Experience 

12+ Years 

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years