Manager, Marketing Technology

Key Responsibilities

Marketing Technology Strategy & Platform Ownership

• Develop, prioritize, and advocate forthe marketing technology roadmap in partnership with Product and Engineering stakeholders

• Serve as the organization's primary Salesforce Marketing Cloud subject matter expert,providingstrategic guidance, technical leadership, troubleshooting support, and hands-on execution when needed.

• Partner closely with Lifecycle Marketing stakeholders to align marketing technology capabilities, audience strategies, journey architecture, and content delivery approaches with lifecycle marketingobjectivesand business goals.

• Partner with Product and Engineering teams to prioritize marketing technology requirements and advocate for business needs.

• Evaluate emerging technologies, AI capabilities, automation opportunities, and process improvements that increase marketing effectiveness and operational efficiency.

• Establish scalable processes, governance frameworks, documentation standards, and operational best practices.

Cross-Functional Leadership & Stakeholder Management

• Serve as the primary liaison between Marketing andProduct, Engineering,Sales Operations,Legal, and other business teams.

• Translate business requirements into technical specifications and technical concepts into actionable recommendations for non-technical audiences.

• Facilitate collaboration across teams to support platform enhancements, integrations, and marketing capabilities.

• Influence decisions and priorities throughstrong communication, problem-solving, and stakeholder management.

Salesforce Marketing Cloud & Marketing Technology Operations

• Serve as the day-to-day owner and administrator of Salesforce Marketing Cloud and related marketing technologies.

• Regularly workhands-on within Salesforce Marketing Cloud to build, review, troubleshoot, andoptimizejourneys, automations, audience segments, data extensions, and campaign workflows in partnership with team members.

• Oversee platform configuration, user access, governance, quality assurance, troubleshooting, and system health.

• Partner with Product and Engineering teams on platform integrations, data requirements, and more complex technical enhancements.

• Establish andmaintainoperational processes that support reliability, scalability, compliance, and data quality.

• Lead issue identification, troubleshooting, testing, and resolution efforts.

• Develop standards and best practices for journey design, segmentation, testing, deployment, and platform usage.

Team Leadership & Development

• Provide hands-on coaching and technical leadership to SFMC users, including guidance on journey design, audience segmentation, automation setup, data extension usage, QA, troubleshooting, and platform best practices.

• Manage a team of marketing technology professionals responsible for platform administration, campaign support, journey execution, troubleshooting, quality assurance, and optimization.

• Foster a culture of collaboration, innovation, accountability, and continuous improvement.

• Establish team operating procedures, quality standards, and performance expectations.

Data, Analytics & Customer Experience

• PartnerwithMarketingAnalytics,Sales Operations,ProductandEngineeringteams to improve audience targeting, personalizationand customerexperiences.

• Leverage reporting, performance metrics, and insights toidentifyoptimization opportunities.

• Recommend and implement improvements that increase engagement, conversion, operational efficiency, and customer experience outcomes.

Change Management & Enablement

• Develop documentation, governance processes, training materials, andenablementresources.

• Communicate technology updates, roadmap initiatives, best practices, and platform enhancements to stakeholders.

Required Qualifications

• 5+ years of experience in marketing technology, marketing automation, CRM platforms, or related disciplines.

• 3+ years of experience leading marketing technology initiatives, platform ownership, or technical teams.

• Deep hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, Data Extensions, audience segmentation, campaign execution, and platform administration.

• Experience managing platform governance, user access, quality assurance, troubleshooting, and operational processes.

• Demonstrated ability to coach SFMC users, review journey and audience builds, guide campaign execution best practices, and serve as the escalation point for complex platform questions.

• Willingness and ability to be a hands-on contributorinthe platform, including directly supporting builds, troubleshooting, QA, and solution design when needed.

• Strong understanding of CRM data structures, audience management, segmentation strategies, and marketing data governance.

• Working knowledge of SQL and familiarity withAMPscript, HTML, CSS, and API-based marketing technology concepts.

• Experience partnering with Product, Engineering, and Data teams on platform enhancements, integrations, or technical requirements.

• Experience withreporting, performance measurement, and optimization within marketing automation platforms.

• Understanding of email deliverabilitybestpractices, including sender reputation, IP warming, compliance, and audience management.

• Strong communication, stakeholder management, project management, and problem-solving skills.

Preferred Qualifications

• Salesforce Marketing Cloud certificationsstronglypreferred.

• B2B experiencestronglypreferred. 

• Experience with customer data platforms (CDPs), chatbot technologies, website integrations, or related digital experience platforms.

• Experience working within Agile product and engineering environments.

• Experience supporting lifecycle marketing, lead management, personalization, and customer journey programs.

• Experience leading, coaching, and developing marketing technology or technical teams.

• Proven ability to influence cross-functional priorities and drive alignment across business and technical stakeholders.

• Experience mentoring or managing Salesforce Marketing Cloud users responsible for building journeys,automations, data extensions, audiences, and campaign workflows.

Success Profile

• Serves as a trusted advisor to Marketing while building strong partnerships with Product, Engineering, Data, CRM, and Analytics teams.

• Combines strategic thinking with practical platformexpertiseand a willingness to work directly within Salesforce Marketing Cloud.

• Drives adoption of best practices that improve marketing effectiveness and operational efficiency.

• Buildsconsensus, influences priorities, and delivers results across cross-functional teams.

• Leads and develops a high-performing marketing technology team whilemaintainingdirect involvement in platform governance and optimization.

• Provides hands-on coaching, feedback, and technical leadership to SFMC users, helping team members improve journey design, audience strategy, QA, troubleshooting, and platform governance skills.

Employees at all levels are expected to:

• ​Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.