VP, Sales & Marketing - California Region

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast is seeking an inspirational and high-performing Vice President to lead the California Region’s Sales & Marketing strategy and sales channel development to drive profitable subscriber and revenue growth. The Vice President is responsible for managing and influencing local marketing and sales channel strategy, business development, and tactics in alignment and coordination with division and corporate-led product strategy, marketing strategy and complimentary sales channels. The Vice President will champion the adoption of advanced technologies, including AI-powered tools such as Microsoft Copilot, to enhance productivity, streamline operations, and drive data-informed decision-making across sales and marketing functions.

Job Description

Core Responsibilities:

• Works with regional, divisional and corporate counterparts on the development, coordination and implementation of marketing and sales plans and strategies to achieve subscriber and revenue growth goals.

• Closely tracks local competitor product, marketing, and sales strategies. Identifies threats and opportunities and develops plans to retain and grow market share.

• Coordinates closely with supporting regional functions, including market development, finance, fulfillment, construction, and engineering, to ensure alignment of focus and resources to achieve regional growth, revenue, and profitability objectives.

• Develops and executes sales strategies for locally controlled sales channels, including company-owned stores, service centers, and third-party retail stores.

• Develops strategies for improving sales channel effectiveness and efficiency and ensures that sales efforts maximize return on assets while achieving strategic goals.

• Works closely with HR, Talent Acquisition and ULearn to hire, train, develop and retain necessary personnel to achieve business goals.

• Analyzes subscriber activity to understand drivers of growth and customer churn, improves forecasting of future growth, and develops strategies to address areas of weakness or opportunity.

• Creates and executes business strategies to identify new residential developments and market share expansion opportunities. Coordinates with other functional departments, including finance, engineering, Comcast Business, and market development to analyze and forecast return on investment potential.

Key Skills for Success:

• Strong leadership, collaboration and relationship-building skills.

• Strong forecasting skills (sales, customers, or similar).

• Ability to lead and inspire a large organization in a dynamic, competitive environment.

• Ability to lead multiple sales channels and a marketing organization with demonstrated success in grassroots marketing, events sponsorship, and community outreach.

• Self-starter who leads with integrity and collaboration.

• Builds strong teams and develops individual talent for future success.

• Skilled relationship builder who can work effectively with all levels of the organization and peer-functional departments.

• Strong people leader with the ability to foster an inclusive team culture via coaching, mentoring, and motivation.

• Technically savvy, with a strong understanding of how to leverage AI and automation tools to optimize sales results and influence marketing performance.

Professional Experience & Qualifications:

• Marketing and selling experience in a highly competitive environment, and creative ability to find ways to compete.

• Experience in managing multiple functions.

• Advanced leadership experience managing multiple sales organizations, including large team leadership experience.

• Experience working and influencing in matrixed organizations, with elevated collaboration skills at the Division and HQ levels.

• Proven strategic leadership.

• P&L Experience.

• Service industry and operations management experience from telecommunications or cable industries.

• Financial and business acumen, with proven track record of delivering business results.

• Must live, or be willing to relocate to, the California Region.

Education Level:

• Bachelor's Degree (Required); Advanced Degree (Preferred)

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job. 

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff - be enthusiastic learners, users, and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.

• Win as a team - make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Respect and promote inclusion.

• Do what's right for each other, our customers, investors, and our communities.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Marketing; Sales; Business Development

Salary:

Primary Location Pay Range: $333,410.00 - $500,115.00

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

15 Years +