Engineering Manager

Roles and responsibilities:

1. Campaign Manager

• Campaign Planning: Develop and execute marketing campaigns across multiple channels.

• Audience Segmentation:Utilizedata to segment audiences for targeted messaging.

• Performance Tracking:Monitorand analyze campaign performance metrics, adjusting strategies as needed.

• Collaboration: Work with creative teams to ensure messaging aligns with brand guidelines.

2. Email Marketing Specialist

• Email Campaign Development: Create and manage email campaigns, including design and content.

• A/B Testing: Implement A/B tests tooptimizeemail performance.

• List Management:Maintainand update email lists, ensuring compliance with regulations.

3. Data Analyst

• Data Management: Ensure data accuracy and integrity within the campaign system.

• Insights Generation: Analyze customer data to provide insights for campaign strategies.

• Reporting: Create regular reports on campaign performance and customer behavior.

4. Technical Consultant

• Implementation Support:Assistin setting up and configuring Adobe Campaign for clients.

• Integration: Help integrate Adobe Campaign with other marketing tools and databases.

• Troubleshooting: Provide technical support and resolve issues related to campaign execution.

5. Creative Director

• Creative Strategy: Lead the development of creative concepts for campaigns.

• Content Oversight: Ensure all content meets brand standards and campaignobjectives.

• Team Leadership: Guide andmentor,the creative team throughout the campaign process.

6. Project Manager

• Project Coordination: Oversee the timeline and deliverables for marketing campaigns.

• Stakeholder Communication: Act as the primary point of contact between teams and stakeholders.

• Budget Management: Manage campaign budgets and resource allocation.

WhatYou’llneed:

• Experienceusing AdobeCampaignClassic(V8)and AJO preferred 

•  Experience of AEMwould be useful 

• Good tohave experience working in a tag management platform. (e.g.Adobe Launch, Google Tag Manager) 

• Hands-on experience with analytics platforms (e.g.Adobe Analytics) and how tags are set up to pass data to Adobe Analytics for reporting. 

• Experience with data layer design, implementation and how toleverageit for the purposes of tag management. 

• Must have strong working knowledge of tools and scripting languages. 

• Experience migrating to Adobe’sWebSDKand strong understanding of Martech platforms will be helpful. 

• Experience managing and leading a high performing team 

• Familiarity with marketing best practices, including responsive design, personalization, and dynamic content 

• Familiarity with privacy regulations (e.g.GDPR, CCPA) and their impact on data collection and tag management 

• Quickly understands complex systems and processes 

• Attention to detail with strong project management skills, delivering on time 

• Demonstratedtrack recordof building andoptimizingcross-channel customer and prospect journeys 

• Creative problem solver, shows perseverance when presented with barriers 

• Must be approachable anda strong teamplayer 

• Self-starter, works well under pressure and tight deadlines 

• Strong technical, written and communication skills area must

• Proven ability to communicate and build cross functional relationships. 

Education:

Bachelor's Degree

Whilepossessingthe stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)