Q: What are your responsibilities at Comcast?
A: As the Senior Manager, Content Strategy, I oversee the planning, management, and development of content for digital projects, including optimization of content across multiple self-service platforms and influencing acquisition content decisions. I manage a team of copywriters and work closely with the Product Owners and UX Designers to ensure content is presented in a manner that is consistent with brand guidelines, achieves the goals of the business, and meets the needs of our users. Our goal is to drive digital adoption by providing business customers with choice, flexibility, and control when managing their services.
Q: What made you enter this particular field?
A: I am passionate about brand storytelling, creating engaging digital content and delivering great customer experiences. Digital is ever-changing and everyday I face different challenges which allow me to learn, grow and work on solutions with some of the smartest people in the industry. Being the voice of a brand, whether it is on television for a fashion brand, in marketing communications or online in self-service, has given me the opportunity to reach and feel connected to consumers. There is more focus now than ever on how businesses treat and interact with customers and I take that responsibility seriously.