Senior Director, In-Store Retail Marketing

Senior Director, In-Store Retail Marketing

Philadelphia, PA

  • Requisition #: 195491
  • Job Type: Full Time
  • Location: Philadelphia, PA
  • Team: Marketing and Communications
  • Pub Date: 3/8/19

Job Summary:
Based at the Comcast headquarters in Philadelphia, Pennsylvania, the Senior Director, In-Store Marketing is responsible for oversight and management of marketing strategy and program execution for Xfinity Retail In-Store Marketing. The position will collaborate across the Retail Marketing team, Retail Sales team and Business Units to maximize impact of in-store marketing to drive consumer engagement, sales and to bring the brand to life in this critical sales channel.

Comcast is seeking an experienced professional with strong strategic-thinking ability, strong mastery of creative and message architecture development, and a proven track record of developing high-impact retail in-store experiences. This role will partner with key business leaders and cross-functional stakeholders across the enterprise to help transform and build world-class in-store retail experiences. He/she must be able to collaborate and influence cross-functional teams and internal stakeholders.

Core Responsibilities:
- Reporting to the VP of Retail Marketing, this position will provide strategic thought leadership and oversight for all in-store marketing communications and activations inclusive of events and workshops.
- Develop in-store communication strategies that are incorporated into annual and seasonal business plans to achieve sales and consumer engagement.
- Lead oversight for in-store marketing Plan of Record development, ensuring efforts align to business priorities while reflecting operational realities and best practices for in effect in-store consumer communications.
- Develop strategies and plans to drive operational and cost efficiencies as stores scale.
- Optimize message architecture and communications plan, printed and digital, reflective of shopper insights to drive message effectiveness and efficiency.
- Develop strategy for addressing key consumer segments through in-store communications.
- Partner with VP of Retail Experience to ensure in-store communications reflect store design and desired consumer experience.
- Provide oversight and strategic thinking against in-store events, workshops and Grand Opening marketing.
- Provide oversight to in-store merchandising GTM execution process.
- Lead agency relationships, budget management and team execution and development.
- Manage and measure the work by establishing KPIs and measurement plan to track progress.
- Consistent exercise of independent judgment and discretion in mattersof significance.
- Regular, consistent and punctual attendance. Must be able to worknights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.

Job Specification:
- Bachelors Degree or Equivalent,MBA preferred
- Generally requires 12+ years related experience in a retail environment
- Strong business acumen, analytical skills and broad marketing competencies
- Ability to think strategically while driving tactical execution
- Advanced influencing skills and ability to persuade to get things done across a large, complex matrixed organization
- Candidate must possess strong attention to detail, flawless end-to-end program management skills
- Excellent oral and written communication skills
- Strong collaborator who leverages relationships to achieve results
- Strong problem-solving skills
- Travel required

Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job
- Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
- Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
- Win as a team-make big things happen by working together and being open to new ideas
- Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our communities

Comcast is an EOE/Veterans/Disabled/LGBT employer

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

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