Regional Director, Marketing - Northeast Region

Regional Director, Marketing - Northeast Region

Wayne, PA

  • Requisition #: 191486
  • Job Type: Full Time
  • Location: Wayne, PA
  • Team: Marketing and Communications
  • Pub Date: 3/7/19

Job Summary:

Responsible for providing direction and leadership for the Sales Marketing and Local Events teams across the Southeast Comcast Spotlight footprint.Develops and influences integrated sales marketing strategies and innovative multi-media programs across linear, digital TV, web and mobile products to be presented by the Advertising Sales team in order to maximize advertising revenue from national, regional and local accounts. Creates and monitors marketing budgets, including spending and forecasting. Leads project groups as well as the department's manager to lower-level management, professionals, and non-exempt employees.

Core Responsibilities:

- Ideate and develop strategic integrated advertising sales and marketing programs for national, regional and local advertising clients.

- Lead the brainstorm and ideation process for advertising sales clients, collaborate with research, interactive and product to obtain data and insights that shape a compelling story and create programs that win business, RFP response & pro-active opportunities

- Identifies new and current sales channels (including advertising client industry categories) with the greatest revenue potential and develops and implements sales marketing programs that serve these customers.

- Creates advertising opportunities to implore new and continued Advertising Sales spending.

- Manage the creation of case studies, and go-to-market sales collateral for South Region, as well as participate in creation of enterprise wide materials on special projects

- Works proactively and extensively with Account Executives as well as Advertising Sales management to pursue and close key, strategic accounts.

-Participates in analysis of transactional client workflow with sales and key stakeholder departments to determine most efficient operating model

- Evaluates performance of integrated Sales and Marketing programs against desired outcomes. Communicates effectiveness with senior leaders proactively.

- Mentors, develops, and directs staff including lower-level management, professionals, and non-exempt employees. Leads and directs groups, providing expertise in the area of Sales and Product Marketing at the regional level.

-Manage a team of local sales marketers and event promotion personnel.

- Consistent exercise of independent judgment and discretion in matters of significance.

- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification:

- Bachelor's Degree or Equivalent

- Marketing, Communications

- Generally requires 10+ years related experience

Employees at all levels are expect to:

- Understand our Operating Principles; make them the guidelines for how
you do your job
- Own the customer experience-think and act in ways that put our
customers first, give them seamless digital options at every touchpoint,
and make them promoters of our products and services
- Know your stuff-be enthusiastic learners, users and advocates of our
game-changing technology, products and services, especially our digital
tools and experiences
- Win as a team-make big things happen by working together and being
open to new ideas
- Be an active part of the Net Promoter System-a way of working that
brings more employee and customer feedback into the company-by joining
huddles, making call backs and helping us elevate opportunities to do
better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our
communities

Comcast is an EOE/Veterans/Disabled/LGBT employer

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.

Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.

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