CRM/ Order Management Platform Director

CRM/ Order Management Platform Director

Wayne, PA

  • Requisition #: 176017
  • Job Type: Full Time
  • Location: Wayne, PA
  • Other Locations: Englewood, CO, New York, NY
  • Team: Project and Program Management
  • Pub Date: 4/9/18

Job Summary:

Responsible for providing leadership and direction within the department and works on a cross-functional team that will manage Spotlight's back-office platform ecosystem evolution effort across pitch to pay workflow systems for the Company. This role has primary responsibility for oversight of Spotlight's CRM, Marketing, Lead Generation and Order Stewardship platforms.

Acts as a part of a core team that includes field representation and partners in various organizations who will support the direction for #best-in-class# operating models and practices. The team will be responsible for defining a cohesive plan that captures the aspects of technology, people, and process and will support the delivery with a focus on planning, change management, and communications. Provides leadership and direction for diverse and complex functions. Contributes to the development of the organization's business strategy by providing system roadmap enhancements in support of Company business initiatives. Typically manages multiple teams of professionals.

Core Responsibilities

- Fluency with digital advertising technologies for reporting and order management; particularly Operative.One and FreeWheel.

- Leads team in authoring detailed analysis resulting in clear, concise and unambiguous system requirements.

- Working knowledge and experience developing CRM and marketing automation technology strategies; Marketo, Dynamics 365 and Salesforce.com are highly desired.

- Produces technical requirements, processes and workflows for digital and linear order processing. Identifies areas where technology (enhancements or new systems) leads to increased efficiency and productivity.

- Accountable for assuring the definition of future state #best-in-class# solutions and ensuring the successful deployment for all of the operational components for the strategic systems. Focus areas include Sales, Marketing, and order stewardship (Campaign Management & Traffic).

- Reduces variation from processes so that simplification is obtained and operational efficiencies are gained.

- Ensures clearly defined and mutually agreeable success metrics for each new system or process and establishes a plan to track, monitor, and measure the success of those metrics.

- Uses a methodical yet collaborative approach to each project by:

1) Measuring the process and questioning the capability and quality

2) Defining the problem statement,

3) Performing a gap analysis between the customers' expectation and current process

4) Translates business need into technology roadmap deliverables.

- Oversees the development of repeatable, and thus scalable, plans and processes in order to speed time to market and improve operational efficiency.

- Interacts closely with a matrixed cross-functional team (both field and corporate) in order to secure alignment and solution excellence.

- Fosters an environment of empowerment, openness, inclusion, and objectivity all while striving to deliver solutions that benefit the entire organization.

- Works with our HR and/or change management counterparts and identifies plans for change management, communication, and training needs.

- Responsible for all commitments within assigned organization and dependencies across the department.

- Consistent exercise of independent judgment and discretion in matters of significance.

- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.


Job Specification:
- Bachelors Degree or Equivalent
- Generally requires 12+ years related experience

Additional Preferred Qualifications:

- Fluency with digital advertising technologies for reporting and order management; particularly Operative.One and FreeWheel.
- Leads team in authoring detailed analysis resulting in clear, concise and unambiguous system requirements.
- Working knowledge and experience developing CRM and marketing automation technology strategies; Marketo, Dynamics 365 and Salesforce.com are highly desired.
- Produces technical requirements, processes and workflows for digital and linear order processing. Identifies areas where technology (enhancements or new systems) leads to increased efficiency and productivity.

Comcast is an EOE/Veterans/Disabled/LGBT employer

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.

Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.

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