- Day starts at 6:30
- Makes her son breakfast and sets him up for school
- Gets in a quick workout with friends before starting the day
As the Multicultural Editorial and Programming Manager at Comcast, Marcela curates content for the Latino, International, and Asian American destinations on X1, Stream, and Flex. This year for Hispanic Heritage Month, Marcela and her team curated a special collection of content called 'Echando pa'lante juntos' - hear more about her career and what this collection means to her.
The collection is called Echando pa’lante juntos (which means in a literal sense 'moving forward together'). The campaign is based on a song from Rubén Blades and became the inspiration for the tone and content of the collection. The collection features many of the Latino pioneers who have paved the way for us here in the US. We have highlighted the key role that family plays in our lives, and we touch on some of our values like courage and resilience. The collection wouldn’t be complete if we didn’t take the time to celebrate our entertainment accomplishments as well, and highlight Afro-Latinos and Afro-Tainos, and Latinx.
"I believe in the power of stories," says Marcela. "It makes me proud having been able to tell a history that captures the essence of us Latinos through our content." Marcela's favorites from this collection include The Others, Un Cuento Chino, Entre Nos, and Pan y Circo.
What She Loves About Her Job
I feel I’m coming full circle with providing the best customer experience for Hispanic customers. We launched the first bicultural experience with the launch of X1 in Spanish. Later, we added other products like Stream, Xfinity Home, Xfinity Connect, etc. Language choice is one component of the service we provide for Hispanics, the other is curating the content the audience likes to watch. And if that wasn’t enough, I get to watch TV for a living!
But the biggest reward has been the teams I’ve been a part of and the people I’ve met. I have had the pleasure to work with great leaders and report to amazing bosses. I have always felt that my opinion matters and I’ve been trusted as a subject matter expert. It goes a long way when you feel supported by your boss who provides opportunities for you to develop new sets of skills.
What It Takes to Get the Job Done
Be creative and willing to adapt quickly if you don’t get the results you expect. Be open to learn from others and be able to put yourself in the shoes of different customers. Also, don't ever be afraid of throwing a crazy idea to the table, it might become the next big offering!
How Marcela Likes to Unwind
I love the beach! That’s where I recharge, it doesn’t matter if it’s winter or summer. The funny thing is that I don’t know how to swim, so those couple of seconds when the wave lifts you up and you can’t feel the ground are pure adrenaline!
My son and I share many interests. Some of the things we like to do include crafts, baking and going on hikes. I enjoy living in New Jersey where there are so many hiking places and beaches nearby.
We also love to travel. As long as my son is getting on a plane, he signs up for any trip! That’s what we miss the most this quarantine.