How She Got Here

I joined Comcast back in 2014. We were part of the Accessibility team and I was hired to work on the Spanish translation for X1. Prior to joining Comcast, I worked for a multinational translation agency with headquarters in New York City. I was a Quality Director there. That meant I was the last person to check on the quality of the translations before they were sent to the client. 

I was getting burn out from translations, but I couldn’t figure out what I wanted to do. When a recruiter called and explained the job [at Comcast], I thought translating the TV guide would be so cool! It wasn’t like the translations I was doing before. We later moved to the Multicultural team under Xfinity Consumer Services. In 2016, I became the manager of Multicultural Products.

Career Snapshot

In my role as Editor for Multicultural, I curate content for the Latino, International and Asian American destinations on X1, Stream and Flex. We update the content weekly and also create collections for specific tentpoles like Hispanic Heritage Month. 

On my day to day, I do research on the latest trends in multicultural entertainment, meet with the networks to learn about their upcoming programming, and work on different ways to provide our customers with the best multicultural entertainment options. We also meet with the rest of the On Demand editors, Video Pricing & Packaging teams, Content Acquisition, Marketing teams, Employee Communications and several others to ensure we are all aligned on strategy. I also track the engagement of our collections and look at the Voice Commands usage to get insights into what our customers are interested in.

 

 

Xfinity TV Hispanic Heritage Month Collection

The collection is called Echando pa’lante juntos (which means in a literal sense 'moving forward together'). The campaign is based on a song from Rubén Blades and became the inspiration for the tone and content of the collection. The collection features many of the Latino pioneers who have paved the way for us here in the US.  We have highlighted the key role that family plays in our lives, and we touch on some of our values like courage and resilience. The collection wouldn’t be complete if we didn’t take the time to celebrate our entertainment accomplishments as well, and highlight Afro-Latinos and Afro-Tainos, and Latinx.