Sr. Director, Demand Sales

Sr. Director, Demand Sales

New York, NY

  • Requisition #: 164116
  • Job Type: Full Time
  • Location: New York, NY
  • Team: Sales
  • Pub Date: 8/8/17

Job Summary:

Responsible for leading a team of media sales professionals tasked with monetizing premium digital advertising inventory in FreeWheel's marketplace as well as advocating for adverting spend through the programmatic transaction models supported by FreeWheel's Markets technology platforms. Accountable for developing deep relationships with assigned advertisers, agencies, and agency trading desks and for defining sales a strategy that includes how to sell both vertically and horizontally across multiple tiers in the advertising value chain. Additionally, this role will be responsible for identifying what media products best meet the needs of assigned accounts and will work closely with internal partners such as media pricing & packaging, demand operations and marketing, etc. to build, sell, and deliver media products that meets assigned accounts' campaign goals. Responsible for building a media sales team, including organizational structure, incentives, and team culture to maximize performance. Expected to contribute significantly to the development of FreeWheel's Markets business strategy. Reports to SVP, North American Markets.

Core Responsibilities:

  • Develops and manages a team of highly-talented media sales professionals
  • Builds deep strategic relationships within advertisers, agencies, and agency trading desks to understand their buying objectives and methods
  • Identifies relevant programmatic video planners and buyers and build robust pipeline of demand opportunities
  • Identifies buy-side trends and opportunities and communicates them throughout the organization
  • Leads the training and development of media sales professionals
  • Regularly participates in both sales and account management activities and industry events
  • Develops and manages annual operating budgets for team
  • Communicates regularly with the FreeWheel leadership team
  • Exercises independent judgment in pursuit of business goals and objectives
  • Travels as necessary in support business objectives (prospect/client meetings, conferences, internal meetings)

Job Specifications:

  • Bachelor's Degree or Equivalent (Advanced a plus)
  • 5+ year of related experience with direct digital sales to advertisers, agencies, and / or trading
  • 3+ years of managerial experience in a sales organization
  • Deep understanding of the digital advertising industry value chain, specifically including programmatic buying models
  • Extensive buy-side professional network among advertisers, agencies, and trading desks
  • Strong record of sales achievement against quantitative targets
  • Ultra-high EQ
  • Excellent verbal and written communication skills
  • Ability to communicate what is needed for you to be successful
  • Ability to regularly collaborate with others in pursuit of joint goals and objectives
  • Generally requires 9+ years related experience

Comcast is an EOE/Veterans/Disabled/LGBT employer

FreeWheel, a Comcast company, has superior end-to-end technology, premium marketplace, and best in market advisory services that power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video.

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