Manager, Market Research

Manager, Market Research

New York, NY

  • Requisition #: 163659
  • Job Type: Full Time
  • Location: New York, NY
  • Team: Technology
  • Pub Date: 8/15/17

The Market Research Manager is responsible for gathering and analyzing information about a market, product, or service to be offered in a market to the past, present, and potential customers for the product or service. Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer. Works with moderate guidance in own area of knowledge.

Responsibilities:
- The Market Research Manager role researches market conditions specific to campaign planning for TV Ad insertions and media data to determine potential sales of product and provides research on behalf of customer.
- Gathers data on competitors; analyzes and compares such competitive factors.
- Gathers data on consumer demographics, preferences, needs and buying habits
- Prepares and submits statistical reports, graphic illustrations of findings, and action plan recommendations to marketing research management.
- Collects, examines, and analyzes statistical data using computer modeling techniques to forecast future marketing trends.
- Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications, and vendors.
- Understands and practices various statistical concepts, research data, standards, and practices.
- Works directly with cross-functional teams and department leadership to create research presentations and summaries.
- Consistent exercise of independent judgment and discretion in research matters
- Regular, consistent and punctual attendance.
- Other duties and responsibilities as assigned.

Requirements:
- Bachelors Degree or Equivalent
- Generally requires 6-9 years related experience

Comcast is an EOE/Veterans/Disabled/LGBT employer

Visible World is the leading provider of targeted TV advertising solutions. Our technology makes television advertising inventory more valuable for inventory holders, advertisers, and viewers. Visible World's HighYield tech stack is an end-to-end programmatic TV ad sell-side platform. Whether through programmatic sales infrastructure, household addressability, automated versioning, or Smart TV insights, Visible World offers the most complete automated solution for targeting, selling, and managing impression-based television ad campaigns.

Since 2000, we have been developing technology that makes TV advertising more efficient and effectivewe've been awarded 24 U.S. patents to date for technology we developed in house, and more are on the way. However, we're not just doing R&D. Today, Visible World empowers more than 300 advertisers to deliver more targeted, effective and accountable local TV ad campaigns to consumers in approximately 80% of U.S. cable homes in 210 DMAs and our household addressable footprint includes 3 million homes. Smart TV DNA is used by over a dozen leading networks to track their program promotion campaigns. Our AudienceXpress group is using the HighYield platform to lead the programmatic TV ad buying industry. Visible World employees operate at the cutting edge of TV technology. In June 2015, Visible World became a subsidiary of Comcast, joining one of the most innovative media and technology companies in the country. Come help us craft the future of TV.

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