Manager, TV Data Analytics

Manager, TV Data Analytics

New York, NY

  • Requisition #: 158897
  • Job Type: Full Time
  • Location: New York, NY
  • Team: Technology
  • Pub Date: 8/16/17

Job Summary:

Support NBCU Data Science team efforts (NBCU is one of Comcast Advanced Advertising largest and most innovative clients). Data Analyst will spend most of his or her time preparing and preprocessing the data for attribution modeling/testing and a variety of ad hoc analytic projects, working closely with more senior members of the NBCU Data Science team. As a Comcast Advanced Advertising employee, the Data Analyst will also be responsible for ensuring that all analyses conducted on behalf of NBCU that involve the use of Comcast data do not violate subscriber privacy and corporate business requirements.

Core Responsibilities:

  • Leverage addressable deterministic matching between STB viewing data to target advertiser-specific consumer audience segments to aid in audience based campaign media planning.
  • Leverage addressable deterministic matching between campaign exposures and STB viewing data to support campaign effectiveness and attribution analysis.
  • Creates actionable insight and understanding, through the analysis of both quantitative and qualitative data, building recommendations that directly address business objectives.
  • Conducts ad hoc analyses to help better understand and forecast target advertiser-specific consumer audience segments.
  • Carries out post-campaign analyses to validate forecast assumptions and identifies all additional factors associated with changes.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
  • Other duties and responsibilities as assigned.

Job Specification:

  • Bachelors Degree or Equivalent
  • Experience with SAS, Hadoop, R and/or Python
  • Generally requires 3-5 years of related experience
  • Comcast is an Affirmative Action/EEO employer M/F/D/V

Comcast is an Affirmative Action/EEO employer M/F/D/V

Comcast Advanced Advertising is a subsidiary of Comcast that has brought together a number of Comcast advanced advertising acquisitions (FreeWheel, Visible World, AudienceXpress, Strata, and others) into one organization consisting of four client facing, global business units (Publisher Platforms, Markets, Buy-side, and Data). These client facing business units are supported by an underlying infrastructure business unit whose mission is to develop shared capabilities to enable accelerated, scaled development e.g. data foundation, expert systems, technical tools and standards.

Comcast Advanced Advertising employs more than 1,300 talented individuals whose mission is to defend and enhance the value of the overall TV/premium video advertising ecosystem.

The Data BU is focused on data products geared towards driving our client's business growth, with Innovative data products that power data activated selling and enable TV and cross-channel effectiveness and attribution metrics. These capabilities unite the reach and impact of television with the best attributes of digital: data driven, targetable, and measurable.

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